Category: Writing

Back-to-learning

September Greetings from your Write Synergies Guru!

In this issue:
*Blog Milestone
*Back-to-learning
*<Time Sensitive> Web Site Creation Workshop
Registration tomorrow!
*<Time Sensitive> Self Employment Telesummit
Starts this week!
*<Time Sensitive> No Cost Call for
Family Caregivers
*Tuesday Writing Circles

Blog Milestone
= = = = = = = = =

Just realized that my August 21 post,
honoring my beloved fur child, was my
100th post. Interesting milestone content…
Many thanks to those who have journeyed
with me on this path.

Thanks also to so many of you who
sent kind words on our family’s loss.
I truly appreciate your caring notes!

If you didn’t see my tribute,
you can read it here:
http://bit.ly/aIpY31

Back To Learning
= = = = = = = = =

Even if you think “back to school”
doesn’t apply to you, please reconsider.
If you need to write and are in business
for yourself, the opportunities to learn
and expand on your expertise and results
are a crucial part of growth and success.
As my mentors Judith and Jim like to point
out, you have to grow yourself in order to
grow your business. That is true for your
writing as well.

I so enjoy sharing resources, colleagues,
and classes that have had a profound and
positive impact on me and my work. I can’t
help but recommend these folks who provide
serious value. The  following resources
can make a difference in your business!

<Time Sensitive>
Christina Hills’
Web Site Creation Workshop
= = = = = = = = =

Doors open tomorrow morning for the famed
Web Site Creation Workshop with Christina
Hills. Learn more by reading at my blog:
http://budurl.com/aedp

Or go here to get on the early notification list.
(Early sign-ups are eligible for bonus gifts.)
http://thewebsitecreationworkshop.com/a/?af=976734

<Time Sensitive>
Molly Gordon’s
Self Employment Telesummit
= = = = = = = = =

Molly Gordon is starting her Self-Employment
Telesummit this week, and there’s still
time to register. The experts that she’s
gathered will help even the most reluctant
“Accidental Entrepreneurs” overcome the
fears around being in business while taking
focused action.

One of the big problems with
these kinds of group presentation events
is that they often end with information
overload. Molly is taking care of that —
by helping participants to integrate all
the great information from the workshops
via integration sessions that she will
facilitate.

(And YES! She is an awesome facilitator!)

Go here for info:

http://bit.ly/9LqIXT

OR if you’d like to read what I
posted on my blog, go here:
http://budurl.com/mgSETS

The Self Employment Telesummit is
designed by self-employed
people for self-employed people
to end the epidemic of
under-earning among heart-centered
professionals. Only
3 days left to sign up.

http://bit.ly/9LqIXT

<Time Sensitive>
Betty L. Smith’s
Free Family Caregivers Call
= = = = = = = = =

Author, coach and speaker,
Betty L. Smith, is one of my clients.
If you or any of your loved ones are
faced with the stresses of
being a family caregiver,
then Betty’s free call on Saturday,
September 18 at 9AM Pacific may be
a good fit. She is celebrating
September’s “Healthy Aging Month”
with a free phone call to help family
caregivers increase their health and well-being.

Go here to learn more about Betty’s
free call for family caregivers:

http://www.authorbettylsmith.com/caregivers-preview/

(To register for the free call,
you will find the sign-up box at the
bottom of that page.)

The above are links to resources and
colleagues who have made a difference to me.
Please explore their messages to see if
these are a fit for you at this time.
If you do choose to purchase, I will
receive a referral fee. Please understand
that these are people I really respect, who are
providing work that has helped me.  I
highly recommend them even if I didn’t receive
recompense.

Tuesday Writing Circles
= = = = = = = = =

Chicago-area writers!
(Write in the Garden, weather permitting!)
Gather your resources and start to share
the gifts and sacred stories that are
why you are here. I am offering an
in-person sacred writing circle for
an intimate group on four Tuesdays
(21 and 28 Sept; 5 and 12 Oct).
Cost: $125.
Email me for more details.

I help visionary authors and writers,
and world-changing soul-preneurs. You need to
connect to your tribes/communities with
WORDS — to share your healing
messages and stories so that people “get it.”

Time Sensitive Web Site Creation Workshop

Doors Open on Tuesday Sept 14, at 8AM Eastern for Web Site Creation Workshop!

On Tuesday my mentor and teacher of all things WordPress, Christina Hills, opens the doors for registering for her highly popular WordPress Web Site Creation Workshop (including creating your web presence without a webmaster.)

Here’s the early  notification link.
Or here: http://thewebsitecreationworkshop.com/a/?af=976734
She has some bonuses for the first few folks who register!

Christina has created some fun videos, (see links below) but more importantly, she shares a sample of her teaching approach. Go here to get a taste of her style and presentation and get a jump on your web site design:

Fast & Easy Website Design with WordPress Themes

or copy and paste this link:
http://thewebsitecreationworkshop.com/a/?af=976734&p=designs

Then if it’s a fit, I would appreciate if you’d register through my link. Christina overdelivers BIG TIME. I highly recommend you explore this sample class.

I wanted to let you know that tomorrow (Tuesday, September 14th)
at 8:00 am Eastern,  Christina Hills is opening
the doors for her Website Creation Workshop.

If you want to be able to quickly and easily create professional
looking websites, without having to know any HTML or difficult graphics software programs, then you really need to take Christina’s workshop.

Christina has been giving out some great videos on her website
over the past couple of weeks. I wanted to share these links
in case you missed them, or haven’t yet seen them:

Fast & Easy Website Design with WordPress Themes
http://thewebsitecreationworkshop.com/a/?af=976734&p=designs

And here are some fun videos from Christina too…

The WordPress of Oz – The Tornado
http://thewebsitecreationworkshop.com/a/?af=976734&p=tornado

The WordPress of Oz – The Wicked Webmaster
http://thewebsitecreationworkshop.com/a/?af=976734&p=witch

The WordPress of Oz – Dorothy & The Scarecrow
http://thewebsitecreationworkshop.com/a/?af=976734&p=scarecrow

SPECIAL NOTE: Christina will be opening the doors an hour early
(8:00 am Eastern) only to those people on her
early email notification list which you can sign up for at
http://thewebsitecreationworkshop.com/a/?af=976734

Christina has a special bonus planned for the first few people who sign up
for her workshop, so you definitely will want to be on her early
notification list.

Christina really is a first-class teacher. For less than it costs
to hire a webmaster one time and build only one website
for you, Christina will empower you to build as many websites as
you want for your business or personal passions.

Check out the great stuff on Christina’s blog right now, and be
ready tomorrow at 8:00 Eastern,
Tuesday, September 14th when registration opens for the Website
Creation Workshop.
Sincerely,

Bobbye Middendorf
The Write Synergies Guru

P.S. Be sure to get on the early notification list and get a
chance at the special limited quantity bonus Christina has
planned for tomorrow at
http://thewebsitecreationworkshop.com/a/?af=976734

Does Writing Eat Up Your Time Twice?

Are you wasting time and money on writing that doesn’t get you results in your business? Have you been “promising” to write a book, publish a newsletter, start a blog, but it just hasn’t happened?

If writing is not your main gig, then writing can eat up a lot of your time — especially if you tend to have perfectionist tendencies or try to edit as you go along.

Perhaps even worse than doing no outreach communications at all is creating poor, unclear, or hard-to-decipher written messages. If you are trying to make a point, but your readers (clients, customers, employees, vendors) don’t “get it,” then your time has been doubly wasted.

Poor writing can also reflect badly on your product, your service, your brand, and (if you’re a solo-preneur) on you!  Clear writing affirms your professionalism.  On the other hand, murky, clichéd, repetitious, jargon-y or error-filled writing does not.

It may be the digital age, but what fills those bits and bytes are — you guessed it — words! From 140 character Tweets to white papers, web sites, blogs, newsletters, press releases, catalogs, and the more than a million books published in 2009 — count it all up and that’s a lot of words.

Among that avalanche of words, how do you create a message that stands out? And how, out of all the possible written messages, can you serve and nurture your customer relationships? How about turning prospective clients into paying clients?

Did you know that an ongoing communication program, what some call a stay-in-touch program, can be your key to bringing in all the business you can handle?

There are many, many ways to use writing to grow your business, sharpen your brand’s visibility, generate fresh results, and open a two-way dialogue — starting with your own clear action-oriented messages — with your perfect clients.

Over the next few posts, we’ll look at some of the possibilities.

Conscious Businesses Get Results with Words

Conscious businesses, even more so than other ventures, have a commitment to bringing heart to marketing messages and soul to business. These words play a critical role as they carry the essence of your business story.

Do your writing and business communications lack impact and pizazz? If your written messages are not getting attention, if your words are not moving your customers, clients, or employees to take the actions you are spurring them on to, if your results are suffering, then maybe it’s time for a messaging makeover.

Words are powerful. The right written words, even if just a 140 character tweet, can nurture existing relationships with clients, introduce your business values to prospectors (people looking for the types of products or services you offer),  and move people to take action to get to know you a little better.

While you might not get every one of those benefits from a single blog post or Twitter tweet, your communications are an ongoing affair that, like your relationships with your customers, require regular cultivation for long-term business success and results. In fact, cultivating your messages and nurturing your client relationships are two sides of the same coin. They are inextricably related.

Clear, focused, and articulate written communications are the foundation stones on which powerful businesses grow. You, as chief messaging officer, whether owner, CEO, or marketing leader, know the difference that the right words can make. But…
*Do you have the time?
*Do you have a trusted writing partner?
* … Someone who can download all your insights and polish them up to best serve your business, provide solutions to your customers, and expand your own inner development all at the same time?

There’s a greatness in the gifts you and your business are here to share and the service you provide to your perfect audience or tribe. The right words can build bridges between your vision that you are striving to achieve and the people you are here to serve.

If you’d like to consider a messaging makeover with a proven bridge-builder, then contact me directly at jasbjm (at) earthlink (dot) net to open a dialogue.

Bobbye Middendorf
The Write Synergies Guru

Seeing with New Eyes

“The real voyage of discovery consists not in seeking new lands but seeing with new eyes.”
–Marcel Proust

What makes you “see with new eyes?”  In late June, I returned home from a week-long retreat just a short couple of hours’ drive from home.The retreat, in a beautiful, sacred space, was filled with radiant and divine people. It was a magical time out of time.

(And did you know that yesterday, July 25, was Day Out of Time Day, courtesy of the 13 moons, Mayan calendar?)

So from this June 2010 time out of time retreat, with people I’d never met, and yet who became like long-lost family to me, I hesitantly returned to my ordinary reality. But I returned with new eyes that saw the blessings in my life for what they were: true gifts of support in every way.

Somehow when I returned to our cozy house and expansive, lush garden, I saw what had been there all along in a totally fresh, and yes, radiant, way. Where we’ve lived, rooted, for more than two decades, shines with a renewed vigor and magic, visible through my newly polished eyes. I said, while on the retreat, that I lived in a Shangri La, although in the middle of urban Chicago. When I came home, that is indeed what I experienced.

In seeing with new eyes, I strive for maintaining consciousness, for appreciating the blessings, for stepping into each day as a gift. It is easy to appreciate. What is harder, at least for me, is to take the mindful action steps necessary to expand my presence within this holy, sacred space of my life.

Several weeks after my return from the retreat, we (husby, teenage son, et moi) ventured to the Indiana Dunes National Lakeshore, a preserved segment of Mother Earth tucked in between heavy smokestack industries on both sides. Lake Michigan was still cold, but the day was hot enough that the chill felt refreshing. I spied hawk flying over the beach twice, bent on some mission. The smell of pine tickled my nose as we walked along hot sands to the dune succession trail boardwalk through the preserved wild lands inland from the beach.

Counting my years along the shores of Lake Michigan, I realize it has held my heart for more than three decades, as I bask still in her flowing and liquid magic, a grateful acolyte to these central waters of Mother Earth.

I’d love to hear how you are seeing with new eyes. Take a look into your own life, your own backyard or treasure closet. What do you see when you look with new eyes? Where can you gain renewed energies from looking anew at what is familiar?

My friend and mentor Susan Castle is leading another magnificent, eye-opening retreat, this time within the sacred space of Sedona, Arizona. I’ll be there. I’d love to have you along! Retreat spaces are very limited. To learn about Susan and this opportunity for learning to “see with new eyes,” I invite you to step into her circle. Click here to learn more.

I wish you Abundant Blessings that are available when you are willing to see with new eyes.

Warmest regards to you,
from Bobbye Middendorf,
the Write Synergies Guru

Write Synergies, Sacred Synergies

Intent — pure, heart-based intent, when it’s for the highest good of all — is the royal road, the holy, the divine, the seat of power and energy. Seeing intent in action is to experience the miracles of synchronicities and synergies.

Intent, when it’s put in writing as is my wont, can be the engine that drives momentum and action in the world. Yet with words from the heart, such intent remains connected with the higher source, the sacred. In this way, with the power of intent, the creation and the connection to the audience together embrace the greater character of the sacred. Words on the page can create sacred space if placed with intent. That, at least, is my intention.

Write synergies, powered with intent for the highest good, for the healing of Gaia, Mother Earth, becomes sacred intent for bridging the gulf between our creation-from-the-heart  and the people the creation is here to serve, those for whom it is our contribution. Such writing with intent becomes the bridge of light between creation and community. As such, it build synergies.

When I came into the Dreams Alive circle years ago, I didn’t have any inkling that I would be so transformed so many years later. These sacred synergies and the realization of their deeper implications will likely be a theme for a good long time.

Missive from Shangri-La

Lake Geneva, WI — Just across the Wisconsin border from the greater Chicago area’s suburbs, the spring-fed Lake Geneva beckons summer vacationers into a delicious playground amid idyllic small towns and groves of 100-year-old trees. Dotted along its 26-mile circumference, resorts, summer homes, conference centers and camps abound. A public path circles the lake, so that all can enjoy its pleasures close-up.

On June 22, I was heading into the third night of my retreat with the Dreams Alive and Relax-Online partners, Paul Bauer and Susan Castle, along with their Hawaiian friend and co-leader, Keahi. We convened a sacred circle of like-hearted fellow-travelers on a path of growing ourselves, our consciousness, and our ability to flow from the heart with whatever life tosses in our direction. (Think curve balls.)

On Solstice Monday morning, three of our heart-full friends departed, making our intimate group even more so. During the week-long retreat, I entered deeply into the magic of the moment, a serene setting and powerful teachers moving internal energies that have been stuck seemingly for lifetimes.

I’ve gotten  myself off schedule for the blog challenge. I realize that I didn’t even finish editing the post that I automatically posted on Father’s Day. I cringed when I saw that it had published. “Oops,” I thought.

Lesson: Make sure you’ve completely cleared /cleaned the post before you schedule it!

Trying to put this retreat experience into words is a challenge and beyond. The transformations are so profound that to write about them somehow diminishes the power in the moment. Words that embody the essence of the experience simply can’t do it justice.

For pragmatic business people, doing personal growth and development work at deep levels like this is both crucial and yet seemingly impossible. It appears to be the opposite of practical.

Yet I suggest that this process of finding the essence of your life purpose and clearing the obstacles that have kept you from living fully into that purpose is among the most practical and foundational work imaginable. It opens the door for the right business relationships to grow from the rooted heart of who you are and why you are here.

The retreat was all-consuming for seven delicious days. The internet connection was something that, if used at all, had to be mindfully approached. Although it was available, it was not convenient and ever-present.

So, I got off track.  I didn’t manage to pre-write the posts either. This is coming to you a week after I wrote it. I want to express my appreciation to each of you for your love and support.

From my heart,
Bobbye Middendorf
The Write Synergies Guru

Fathers: Live Your Legacy

Writing has been my lifetime path, vocation, avocation, and the way I’ve processed everything that happens. While not everyone is on this same path, I love the idea of living a legacy, and in this case, leaving a legacy with your words. Sure, actions speak louder than. But you can create things with words that will live in a different way.

[Side note #1: What I talk about here is writing. I save a draft of the post and see that my daughter has left me a mother’s day video link. So, yes.  You can use this same process if you record audio or video, if those are your chosen forms. Or do all of it. The technology is here to serve you, not vice versa!]

For mothers, fathers, and others who want to begin to write a legacy, I suggest following five simple steps. Don’t make it hard for yourself. Give yourself credit for every little bit. Be kind to yourself in this, and it will show up in all sorts of unexpected ways and places.

Your regular practice will enhance your results.  It will show you things  from a different perspective as well as creating your legacy in writing. If you can do five minutes daily, great. If longer, great. If not daily, great. This is an open-handed, open-hearted, and flexible companion. It’s not one more thing to do, then beat yourself up for not doing.

[Side note #2: OK, if you have been with us in the #blog30 challenge, you KNOW the power of the daily practice. Need I say more? And maybe your blog IS part of your written legacy. That is fine. You don’t have to have something extra. Well, maybe you do, but don’t beat yourself up about it. Just write that little something extra to give the kids the context.]

1 Love the process.
You’re doing this for love. Start with that. Always start with that, no matter what you write (or film or record or dance or cook). Center yourself in the love you have for who you are writing to. Love yourself as you write, and love the loved ones who are the intended recipients of your legacy. Even if they are people you have never met.

2 Wake up.
It helps to be fully present  in your body and with yourself. Make a commitment to follow through. Set your intention to record some small bit of your life — times, work, emotions, thoughts, questions, answers — in this way. Give it your full attention when you are doing it. Bring your body with you into the process.

3 Observe.
Start wherever you are. It often helps to get grounded in the physical world as part of your practice. Like the incomparable Geoff Hoff advised recently, bring in details from all your senses to make the surrounding environment come alive.  Experience my kitchen and the Minneola, above. That’s just one small example.

4 Record.
Just write. Write with your mind on what you are doing. Write with love. Write with exquisite detail. Write your questions. Write the answers to questions not even asked yet. Write your dreams –  daydreams, night dreams, siesta dreams. Even if you don’t know where you are going with the words or exactly what you want to say, if you approach it with love in your heart, awareness in your mind, full senses attuned to your environment, and gratitude for the process, no matter what specific words you say, your intentions will shine through with clarity.

5 Cherish with gratitude.
Bring a full heart to the process and express gratitude for every step, every nuance. Make it gratitude a constant companion on your journey.

Marketing According to Tolkien

I originally called this post “Writing and Weaving Your Marketing Bridge,” because that follows the theme of several of my posts so far during this 30 day blogging challenge.  Instead, I want to give credit to the source of my inspiration. This is also a post in the occasional series “Wisdom from unexpected places.”

In J.R.R. Tolkien’s  The Lord of the Rings Trilogy,  one of my favorite sections is in Volume 1, of the Fellowship’s visit to Lothlorien, the treacherous land of the elves, under the care and protection of the Lady Galadriel.

To get there, the men, hobbits, and a dwarf (along with the elf in the Fellowship) must cross a cold and rushing river on two strands of hithlain, the uncanny strong rope woven from all that is beautiful and loved by the elves.

Not sure I could have done it! But picture that bridge of two thin ropes, seeming not much stronger than a spider’s gossamer, created with the immense love reflected in the quote below.

More wisdom from unexpected places, something I want to share from this book. Consider this quote, spoken of the elvish cloaks, gifts to the Fellowship travelers, “Leaf and branch, water and stone: they have the hue and beauty of all these things under the twilight of Lorien that we love; for we put the thought of all that we love into all that we make.”

That is what to aim for, writing and weaving your heart and light into the message that will make the connection between your creation and your community. It may be as thin as the elvish rope, but it is made strong from the essence of your heart woven into the words.

That’s marketing, and it’s using words to weave the bridge out of all that you love. It’s at the heart of Write Synergies: The Words that Bring Heart to Your Marketing and Soul to Your Business. These are the Write Synergies you need to generate results, (communications, connections) greater than the sum of the parts.

Wouldn’t writing from the heart be helpful here with this marketing task? And is there a way to make writing bigger, expansive enough to encompass these Cs?

*Your Creation
*Your Commitment
*Your Community
*Your Connections
*Your Communications
*Your Content

Is there a way to  put some juice into the words, to get results that are bigger than just word + word, greater than the sum of the parts?

Tomorrow: You do what you do, you do what is yours to do. But how do you put your particular gifts and magic and greatness into the words to build that bridge?

Creation and Commitment

“Love is the continuous birth of creativity within and between us.”
–John O’Donohue, Anam Cara: A Book of Celtic Wisdom

On the near side of the bridge, where you are looking across and seeing your circle or community across the gap of where the bridge needs to be, there with you, on your side of the bridge, is your creation.

How is it doing? How is your book coming? How is your business thriving? Are the paintings being painted? Are you teaching the classes, connecting with the clients, creating from the heart?

Does your creation have your full commitment behind it?

Yes, it’s two more Cs for the near side of the bridge. Are you creating your creation, your creative project? And are you fully committed to creating it and imbuing it fully with your gifts?

Fully committing to your creation means nurturing it with love, with passion, and with dogged determination sometimes.

I just watched  The Road this evening with my son. It’s a dystopian future as envisioned by Cormac McCarthy.  It is love clothed in a dogged determination of the father to care for his son, even when all else  fails.

Somehow the sense of commitment to his child, even in the midst of a flat, colorless and sometimes horrific world, is the level of commitment that we too are called to bring to our creations.

We create out of love, because creation is the nature of love. We commit to create, then we love and nurture our creation into manifestation. The act of creation strengthens us, as creators. It strengthens our community. It draws forth the creation itself, as it sings into the world something new.

Have you measured your commitment to your creation today?