I originally called this post “Writing and Weaving Your Marketing Bridge,” because that follows the theme of several of my posts so far during this 30 day blogging challenge.Â Instead, I want to give credit to the source of my inspiration. This is also a post in the occasional series “Wisdom from unexpected places.”
In J.R.R. Tolkien’sÂ The Lord of the Rings Trilogy,Â one of my favorite sections is in Volume 1, of the Fellowship’s visit to Lothlorien, the treacherous land of the elves, under the care and protection of the Lady Galadriel.
To get there, the men, hobbits, and a dwarf (along with the elf in the Fellowship) must cross a cold and rushing river on two strands of hithlain, the uncanny strong rope woven from all that is beautiful and loved by the elves.
Not sure I could have done it! But picture that bridge of two thin ropes, seeming not much stronger than a spider’s gossamer, created with the immense love reflected in the quote below.
More wisdom from unexpected places, something I want to share from this book. Consider this quote, spoken of the elvish cloaks, gifts to the Fellowship travelers, “Leaf and branch, water and stone: they have the hue and beauty of all these things under the twilight of Lorien that we love; for we put the thought of all that we love into all that we make.”
That is what to aim for, writing and weaving your heart and light into the message that will make the connection between your creation and your community. It may be as thin as the elvish rope, but it is made strong from the essence of your heart woven into the words.
That’s marketing, and it’s using words to weave the bridge out of all that you love. It’s at the heart of Write Synergies: The Words that Bring Heart to Your Marketing and Soul to Your Business. These are the Write Synergies you need to generate results, (communications, connections) greater than the sum of the parts.
Wouldn’t writing from the heart be helpful here with this marketing task? And is there a way to make writing bigger, expansive enough to encompass these Cs?
Is there a way toÂ put some juice into the words, to get results that are bigger than just word + word, greater than the sum of the parts?
Tomorrow: You do what you do, you do what is yours to do. But how do you put your particular gifts and magic and greatness into the words to build that bridge?
5 thoughts on “Marketing According to Tolkien”
I LOVE Tolkien and also C.S. Lewis, one of his contemporaries. I’ve been so bogged down this past week with the nuts and bolts of things that I haven’t had the time I desire to really use my “voice.” You’ve inspired me to get back to it! So much of what people seem to respond to is what I call the “business voice,” just techno-talk. I do it, too, and get good responses from it, but it leaves my heart a little empty. Know what I mean?
Thanks for your wonderful posts. I’m crazy about you.
Dear Jeanne, I guess it’s a matter of finding the balance between the “voice” and the nuts and bolts/tech talk. Thank you so much for your words of support. They matter mucho! I so appreciate being in the circle of fine businesswomen like you! Seems to me the coolest people love Tolkien, Lewis, etc. There must be a touch of magic in YOU! Fondly,
You are giving a challenge for every blogger who reads this post. To not just write, but weave ourselves in our writing. Put more juice that will be sweet to the taste of your readers into our writing. I am looking forward to more posts. Thanks for the poetry of Tolkein!
Rosie, Always exciting to connect with someone who gets the power hidden in the words! Thank you for your tweets and comments. Yes, to somehow connect our hearts to our readers’ hearts through our words. Love is the key. Blog on and stay inspired!