Copywriting: The Case of the Missing Keyword — Blog Challenge Post 26

Copywriting. There. I said it. It’s part of the name of this site. It’s a valuable keyword. But it’s practically invisible, rarely written about here. What gives?

In post 25, defining Write Synergies, I said I’d address the case of this missing keyword—copywriting. I started with Write Synergies, but tacking on a popular keyword seemed like the right thing to do at the time.

On my longer marketing journey from starting this site (and even before) to now, I’ve come to realize that copywriting is a tool. It remains an important tool if you want to connect with your community, your niche market.  Copywriting helps you tell the story of your product or service in a way that connects to your people.  You identify the obstacles and challenges they are facing, then proceed to engage them in a process of understanding and accepting your offer — what will solve the problem or help them overcome the obstacle — the thing that’s most present and painful relating to your topic. (And if you’re like most of my ideal clients, you’ll add lots of value and transformations along the way, what those clients need but didn’t know they could even dream of asking for.)

The old definition of copywriting was “Salesmanship in print.” You’ll still find that traditional kind of copywriting around: hard sell sales letters, fear-based mailings, screen after screen of online letters, flashing buttons and arrows, an urgency that feels false and forced. “Salesmanship” is changing even as the jaded, cynical and info-overloaded world of people out there surfing, texting, tweeting, are finally realizing they are hungry for something else, something different, something more nourishing to both body and soul.

For those of us calling ourselves soul-preneurs, conscious creators, authors, writers, artists, healers, those in conscious business or soft sell marketing or mindful service providers and messengers with a message of change, hope and transformation, we are the ones committed to contributing and serving our communities.  For us, that kind of copywriting doesn’t ring true. Our people are looking for a genuine connection. In the old regime, authenticity and genuine connection are in short supply.  Our people hunger for our authenticity to touch their hearts. We know it, yet all that seems to be available are the old tools.

My writing journey and client interactions have indicated that copywriting, as a tool for outer expression, is best partnered with an inner journey first.  Many of the posts at Write Synergies Copywriting set the stage and make the case for the importance of that inner journey, what I sometimes call your creative or marketing vision quest. In fact, if you’ve followed along the 30 Day Blogging Challenge, you’ve joined me on an inner journey here.

While I’ve said very little about copywriting, it’s not because copywriting is not important. Rather, it’s because for those of us who bring the fire and passion of service and contribution and leadership to our work, copywriting, at least in the old sense, is necessary but not sufficient.

Some of my clients don’t even like it that I have copywriting as part of the name of my site. “That sells you short. It doesn’t get close to all you do!” they cry. But it is a piece of what I do. Crazy as it sounds, the big vision at WriteSynergiesCopywriting is to literally redefine the model and best practices for what copywriting really means. Copywriting, by the way, is but one of the many pieces of magic I do with words. The point I emphasize to all my clients is the crucial role that the inner journey plays, even in a seemingly straightforward process like copywriting.

Part of the magic, in doing this inner Write Synergies work with clients (and before getting to the copywriting per se) is that we excavate each client’s inner voice. We uncover the vision at the heart of her purpose, why she is here, why she is called to share her message.  We tap into the deepest level of authenticity that he is willing and able to bring to forth at the present moment. Who knows? Maybe in the next iteration, we will go deeper.

Copywriting is a tool, a powerful tool. During its heyday in the 20th Century, it convinced us we needed things that we didn’t even know we needed.  (Maybe, as it turns out, we really didn’t need them…) Now in this paradigm-changing moment, we reshape the old tools to the new world. We reconfigure the tools to serve the highest purpose that we can manifest in our work and creations. The new reforged tools are malleable partners with you (more synergies magic!) to communicate the highest message, the conscious and mindful path that your project, venture or creation offers to your tribe. We are in the midst of a transformative and visionary moment. I urge you to reforge the tools at hand using the heat and fire drawn from your inner journey first.

There are plenty of practical tools and many great teachers. I was inspired to write about my own “missing keyword” when I read this post by my colleague Connie Ragan Green, the brilliant and diligent teacher who convened this 30 day blogging challenge. It seems keywords are a challenge for many of us.

For practical, hands-on insights around keywords for your tribe, check out Connie’s post: http://ebookwritingandmarketingsecrets.com/free-keyword-research-how-to-use-keywords-to-build-your-internet-business/#comment-4427

Hey #blog30: We are sprinting to the finish line. It’s been a blast!

Write Synergies: What It Means — Blog Challenge Post 25

Write Synergies. It’s the name of this blog. (Oh yes, along with copywriting. We’re getting to that tomorrow…with the case of the missing keyword…Watch for it!)

Write Synergies: It’s the name of the book that’s under construction, the process, the sub-processes, even the author, who calls herself (for heaven’s sake) the Write Synergies Guru. More on gurus coming too.

Needing to write a blog post to explain what Write Synergies means indicates that the name isn’t ideal.  Maybe the people in the #blog30 challenge have been especially kind and have kept an open mind to explore such a non-keyword-named blog.  (thank you.)

As I pondered how to reinvent myself once again –to rename this body of work, at one coach’s suggestion — (I’ve been doing reinventing rather regularly. To hear about my lifelong commitment to reset, listen to my BlogTalkRadio interview with Nina Price on her show, Push the Reset Button.) — What happened?  A client said, “You know, that word synergies, it’s a perfect description of how it was, what happened, what you did, when you worked with me.” Whoa.

For the moment, I’m back to this word that no one understands–Synergies.

So, for the down and dirty explanation:  Synergies = Energies + Synthesis.  Synergies means energetically putting something together that’s greater than the sum of the parts. It encompasses the energies around bringing things together in new ways. (Remember the equation: thesis –>antithesis–>synthesis.)  It brings together the opposites to create something brand new.

Bottling up the synergies magic through and with words.
Those hidden (or not so hidden) synergies are what I help people uncover in their own creative vision.   Sometimes it’s something they didn’t even know was there.

The Write Synergies process supports conscious creators at any place along the spectrum of the creative process: in tapping their vision; in writing and polishing up their creations; with their copy, the message of the creation, so it connects;  in their communicating and outreach to their tribes; even in finding and connecting to the tribes…And to do that, I write. I listen and write. Write and listen.

For people looking for the courage to call themselves writers and authors, who want help, mentoring, support, inspiration, and encouragement in their own writing process, I serve as coach, teacher, and guide.

I write for people and about their projects and creations. We collaborate on writing so my conscious creator clients build the strong inner foundation that will support their outer work of bringing their creation, book, web site, newsletter, or healing venture fully into the world.

I use words, written words primarily, to help my people generate results greater than the sum of the parts. I help people bring their creations to life and to light. I listen and write souls (and their gifts) into authentic expression. (To do this, I have an extensive toolkit of expertise and experience. Again, a topic for another day.)

No matter where you are in a process of writing and conscious creation, you may need support, a sounding board, someone whose expertise resides in all the many manifestations of the written word.

Write Synergies is an alchemical, transformative process that moves with you along the path of your heart and soul, to where you really want to go. I love being your guide, joining you on your creative journey.

And for my new friends from the 30-day blog challenge, #blog30 on Twitter, I want to acknowledge all the gifts and greatness of your expressions and messages in the conversations over this past month. Thank you. You are truly owning your greatness in the world with the unique manifestation of YOU!

Create and Implement

Create and Implement: Sounds simple. And it’s the heart of the matter, isn’t it? If you are a visionary author, writer, messenger, thought leader, or conscious creator with a mission to heal, the idea is to get the work (and its healing results) out there into the world, to start serving the people you came here to serve.

I just read a review for a creativity process book over at Amazon, and there are now comments on the comments. One of those subcomments really struck home. Do these creativity process books help you take action on making your art (whatever it may be)? Or does the process lull you into endless loops of reflecting on the process?

It’s a fine line, I think. Because the inner journey, as discussed in prior posts, is important to building a strong foundation for the outer expression of your work and gifts and greatness in the world. But at a certain  point, it’s time to just do the work, to build the house, write the book, call the clients. How can you use these “process” approaches to launch you into the doing of the actual work (art) you came here to do (make) — and not as an excuse for endless procrastination and preparation?

Note to self: Is this a potential danger of the Write Synergies Path work that I am creating? How may I structure this “process” so it’s more about moving my people forward with doing whatever is the important work/art/creation/venture?  How do I prevent myself and others from falling into the thrall of something completely impractical and tail-chasing as an excuse to avoid the work of creating?  How can I make sure there is practical traction?

My personal challenge IS in doing my “own work,” whatever that may look like. It looked for a time like poetry. And for time it looked a lot like collage/assemblage. Then photography. Now it seems to want to shape itself into a book. Or several. And collaborating with visionary thought leader clients to support and mentor them in creating their most important writing projects.

This post, “create and implement,” is really all about encouraging you in the doing of your work. To do full justice to “create and implement,” it really calls for more detail than a  single blog post here.

You ask, “Do I just start creating?”  Yes. Sometimes you just start. Sometimes, instead, the creation “starts” you–its call is so persistent that it seeps out of your pores and your pen or across the keyboard without your even being full aware of it. This is the luscious process of what I call “divine dictation.” Something comes out, flows out the pen and onto the page.  I know I wrote it, but I don’t have a clue where it came from. These are the moments of the gift. It’s important to grab the gift moments, treasure them, and build on them. They are the gold.

Then there are the other moments, when the engine is cold and it’s tough to start. These are the times when the “Just do it,” motto comes in handy. Times that call for the admonishment to be willing to write what Anne Lamott calls, the “shitty first draft.” Get something out there. Pen to paper even when you don’t really “feel like it.” (And here, a perfect time for acknowledging the gift of the 30 day blog challenge, to get stuff done and out in spite of resistance, procrastination. So thanks #blog30 community!)

Remember: It’s a stronger house with a foundation, and it’s a stronger creation when it has the grounding and foundation of having done the inner work first, tapping into the vision and building on your authenticity, gifts, and greatness.

Be grateful for the gifts and moments of golden flow. But keep on writing (creating) anyway, even if you feel like you are plugging along up a steep incline. Think of the view when you get to the top. Just make sure you are climbing the right mountain!

Writing Your Inner Journey–Blog Challenge Post 14

I came across marketing expert and coach, Tara Kachaturoff, on Connie Ragan Green’s 30-day blog challenge.  Her post today, “Marketing Your Book – The strategy may be in “why” you wrote your book,”  suggests that authors and would-be authors look at the reasons why writing a book was important in the first place. Tara explains, “You can often find hints of marketing strategies that might be a good fit.”

She concludes, saying,  “I believe there is value in taking time to explore your original intentions as you may find some highly aligned and inspirational strategies that are perfect for you!”

Tara’s insights are right on the money. What she opens the door to here is the deep dive, what I call the “inner journey.”  In particular for conscious creators, visionaries, thought leaders, and paradigm-changing authors, writers, messengers, healers, and soul-preneurs, this sort of reflection creates the foundational inner work that strengthens the creator and the project. But why, you may ask, does that matter?

What I have discovered and observed over my time in corporate book publishing and a decade-long self-employment journey helping all kinds of clients with their words,  is that all the fantastic outer stuff is great.  But using those juicy marketing tools alone can result in “bright shiny object syndrome” without the foundational grounding of this inner journey.  Both creator and creation become like a tree without roots, and just as unlikely to thrive.

Think about it. Without examining your underlying motivations, your vision, aspirations, and goals, without the inner clarity that comes  from envisioning your path and ultimate destination (or at least the next few steps), then you risk traveling the road that old saying describes: “If you don’t know where you’re going, any road will take you there.”

Ideally this inner work and inner journey takes place before the book is published.  But as Tara observes, it can be powerful at any point in the process. I like to point out the importance of this by saying “the inner journey IS the journey.”

Safe travels to all!

Post 14 in the 30 day blogging challenge. Follow the great collegiality on Twitter at #blog30.

The Write Synergies Tribe Challenges

If you are a writer, author, healer, soul-preneur, or Conscious Creator with a big vision to create and a message to share, someone who is overwhelmed and daunted by the process of getting the message out and getting the words right, then you are in the right place.

Are any of these your sticking places?

  • You have a draft of your project or the marketing copy, but you are struggling to find the right words for the message that really make it come alive.
  • You are bumping up against the  inner voice that says, “Who do you think you are to be offering this?”
  • You would love to find some support to help you get out of your own way so you can share your gifts.
  • You could use regular inspiration and motivation, reminding you that the “big famous people” also started out not that different from you.
  • You feel overwhelmed by all the ways to get out the message. You need a practical and doable plan.

Wouldn’t it be nice to have a GPS system through all this?

Consider a personal guide and map-maker — like your own personal GPS system for your creative project and getting your message out — giving you practical and spiritual guidance for helping you get to where you want to go.

I support and mentor you — fellow visionaries, conscious creators, writers, authors, and healers — with your messages. We bring your big ideas to life and your projects and messages out to the world.

I’m using the Write Synergies Vision Quest process on myself. You’re seeing part of the process in action during this 30-day blogging challenge. I’m a writer who helps people with their marketing. Yet just like the shoemaker’s children getting their shoes last, it took me the better part of a decade as an independent writer and marketing consultant before I started my own online presence. Don’t do as I have done!

(Check out more on Twitter at #blog30.)

Write Synergies As Sacred Circle–Blog Challenge Day 11

In convening this sacred circle community, I am putting into it everything I know about writing, communicating, creating, and publishing; about consciousness and spirituality; about marketing, connection-making, and tribe-building; and about co-creating a community of compatible, purposeful, like-minded conscious creators.  I invite you to join me on the journey.  It encompasses wild and unbroken territories that we will explore together and so create the maps so that others can follow.

Now is the time and we are the ones.   Jean Houston has emphasized this.  So has Clarissa Pinkola Estes, as has Neale Donald Walsch, and many others on the pathways of consciousness.  If not us, who? And if not now, when?

I have been frozen like a deer in the headlights for a while. Or maybe it has been the seed deep underground, slowly putting out tender shoots into the light. In so many of our conversations, you have heartened me with your love and support. I am breaking free, extricating myself from this thrall of inertia. And, yes, the 30 Day Blog Challenge has been instrumental in a shift to public presence.

In such times as ours, dire emergencies call for us to come together in love instead of fear.  Partnering with like-minded fellow travelers, together we are blessed with the right words to initiate our dialogues and open our space, to connect the many dots that our multivalent and interdisciplinary explorations have brought to light.  We are creating new and collaborative partnerships for birthing big visions, creative brainchildren, and the gifts and greatness we came here to share.

Together and in collaborative community, we unpack the knowledge and insights long-buried. We tread the pathways that are our sacred circle, creating the safe haven for shining our lights.

Keep shining!

(This is post # 11 in the 30-day blog challenge. Follow along on twitter at #blog30.)

Grow the Momentum of Your Creative Project–Blog Challenge Day 7

For conscious creators: thoughts to build the momentum for your creative project and nurture your vision and your creation. Experience the synergies born out of the momentum.

Tailored and edited for a public community,
these thoughts to build the momentum for your creative project
are adapted from a piece I wrote this week to encourage a friend.

So you, my conscious creator friend,
are in a total creative mode at the moment.
Your vision and creation are being nurtured.
You are cutting to the bone of living your purpose and giving your gifts.

Consider you are in a kind of birthing process.
It’s an inner path and inner process, the river you dive into alone.

And yet…

In this deep dive, realize that a lifeline to the surface is just a best safety practice.
Do you have people in your circle, community, or tribe?
If so, let them know, especially if you’ve been out of touch.

Keep your people apprised of the new energy and excitement.
You’re sharing part of your new creative cycle.
Make it a sort of a “stay tuned” message.
Bring them into the excitement.
Let them know something big is in process.

Take your time.
Remember if you rush out with your creative brainchild, there’s a risk:
That it will not be formed enough or strong enough to maintain its momentum.
So NOW, in this pre-birth process, is the moment to take the time you need.
Ask for the support you need — so that the new brainchild can grow to its fullest potential.

Know that followers of your message really love you, your energy, your presence.
Invite your community of friends and colleagues to the pre-party.

Invite and invest  your people into the process.
Request good thoughts, mental, emotional, and spiritual encouragement.
Create safe and sacred space around you, your creation, your community.
It works on the same principle as prayers and energy healing from a distance.
There is no distance. That’s just illusion.
Best of all, this creates a true two-way community —
as you invite people to support you in this exquisite time of creativity.

Strengthen the vessel of you.
Put into practice all the good intentions for all the good new habits. Do it!
The vessel of  you–body, mind, spirit– is your means for delivering the gifts of consciousness into the world.
From the inner path to the outer expression, it is like a birth process.

Ponder the apparent “gap” between the dream-creation you are nurturing —
and the challenge of bringing it whole, strong, healthy, and long-lived into the manifest world.

And ask for the help you need.
The momentum you add will generate still more synergies — a positive spiral.

Follow the 30 Day Blog Challenge on twitter:  #blog30

How Can Write Synergies Copywriting Best Support YOU?

“Focus instead on how you can help people. Make your reader the center of your blog, and find ways to help your reader succeed (at whatever you’re teaching). The rest — stats and money and all that — will come later.”  So says Leo Baubata in point #13 in  Write to Done, the question, “What’s the most important blogging question I’m not asking? A: You should be asking, “How can I most help my reader?”

So for readers of Write Synergies Copywriting, all of you Conscious Creators,
Visionary writers, authors, publishers, speakers, artists, caregivers, and healers, I ask:
What can I do to support you on your journey?
What are you looking for to help get your message out there?
What would encourage you to step up in Owning Your Greatness?
(And the greatness of your book, project, or venture?)
What support do you need in expressing your gifts and connecting with your audience?
What would your life look like if you were Living Your Legacy?

Let me know!

Owning Your Greatness in 2010

Owning Your Greatness in 2010:

The Write Synergies Path to Manifest Your Creative Vision

For Conscious Creators, more so than for most, aligning your heart — the inner fire and desire — with what you intend to create and manifest in the world, is absolutely crucial.   Without this inner alignment, all the outer marketing tools create anemic results at best.

At worst, they fall flat, and drag you farther from your goal because you are literally “losing heart.”

To start 2010, is there some way to bring that inner heart-knowledge into alignment with what you intend to create in your business, book, or creative project?

One powerful process to manifest your creation and your vision is to follow your inner yearning. Listen to it. Get into a dialogue with your inner yearning.  I’ve discovered that one of the most effective ways of tapping that inner yearning and building the dialogue is using a gentle writing and journaling process.

I call it, “The Write Synergies Path to Owning Your Greatness.”  A guide to this process is my gift to you for signing up in the box at the top of the right column. But what does this “The Write Synergies Path to Owning Your Greatness” really mean?

Write Synergies is all about generating results greater than the sum of the parts using writing.  This can be both a process of uncovering information as well as generating finished results.

Owning Your Greatness means just what it says. We each have gifts to give.  Those gifts are our greatness, often living quietly hidden for years.  After a time, the inner yearning to express those gifts becomes palpable, not to say painful.  When the pain or divine discontent gets great enough, that means it’s time to listen, to really pay attention, and make something happen in bringing your vision to life.

“The Write Synergies Path to Owning Your Greatness” is a process that gives you the chance to listen and write your own vision into expression. So many of us hold ourselves back. We haven’t fully stepped into owning our greatness.  Now is the time.  We are called to express our greatness and gifts fully.

Make 2010 the year that you are Owning Your Greatness.

Tribe-Gathering

Sivers (of CD Baby) reported on this band’s tribe-building experiment http://sivers.org/livecd .  In the post titled “Emphasize meaning over price = More paid sales,” he calls for others to try it and report on their  results.  While this is focused on bands, I’d say, the more Conscious Creators who try it, the better.

All Conscious Creators — including visionary writers, authors, publishers, speakers, healers, and caregivers, as well as visual and musical artists —   might glean some new marketing mojo by experimenting with this method of “connecting to the heart of your fans” for creating powerful resonance, building relationships, and building the greater community.  It might be your social media experiment in generosity. And generosity can feed and grow in myriad ways.

As the Write Synergies Guru, I have to say that building community around generosity and authenticity are the keys to generating results greater than the sum of the parts, so ramp up those synergies!

My thanks to Terry Madl, Renaissance Man Extraordinaire, of Strange Attractor Press, for bringing this link  to my attention.