Writing Your Inner Journey–Blog Challenge Post 14

I came across marketing expert and coach, Tara Kachaturoff, on Connie Ragan Green’s 30-day blog challenge.  Her post today, “Marketing Your Book – The strategy may be in “why” you wrote your book,”  suggests that authors and would-be authors look at the reasons why writing a book was important in the first place. Tara explains, “You can often find hints of marketing strategies that might be a good fit.”

She concludes, saying,  “I believe there is value in taking time to explore your original intentions as you may find some highly aligned and inspirational strategies that are perfect for you!”

Tara’s insights are right on the money. What she opens the door to here is the deep dive, what I call the “inner journey.”  In particular for conscious creators, visionaries, thought leaders, and paradigm-changing authors, writers, messengers, healers, and soul-preneurs, this sort of reflection creates the foundational inner work that strengthens the creator and the project. But why, you may ask, does that matter?

What I have discovered and observed over my time in corporate book publishing and a decade-long self-employment journey helping all kinds of clients with their words,  is that all the fantastic outer stuff is great.  But using those juicy marketing tools alone can result in “bright shiny object syndrome” without the foundational grounding of this inner journey.  Both creator and creation become like a tree without roots, and just as unlikely to thrive.

Think about it. Without examining your underlying motivations, your vision, aspirations, and goals, without the inner clarity that comes  from envisioning your path and ultimate destination (or at least the next few steps), then you risk traveling the road that old saying describes: “If you don’t know where you’re going, any road will take you there.”

Ideally this inner work and inner journey takes place before the book is published.  But as Tara observes, it can be powerful at any point in the process. I like to point out the importance of this by saying “the inner journey IS the journey.”

Safe travels to all!

Post 14 in the 30 day blogging challenge. Follow the great collegiality on Twitter at #blog30.

What Shelf? — Blog Challenge Day 12

The conundrum of the interdisciplinary writer and not fitting into book categories.

“I wonder if real art comes when you build the thing that they don’t have a prize for yet.” Seth Godin

I thought of Seth’s comment earlier this week as I browsed the bookstore preparing for my “competitive analysis” for the Write Synergies book that I am ostensibly working on. As I consider the focus for this [first] book, I’m not even to the point of being concerned that there’s no prize yet. What is a concern is that the book’s author (moi) rarely sees it fitting on any of the available bookstore subject shelves.

Part of the process of developing your book and message is to see where your big ideas and visions locate themselves on the continuum of other creations, books, and messages of other thought leaders. You want to be out there, but not too out there. You want to have a shelf and category in the bookstore as a destination, a place where your people will naturally congregate, where they go for information and books similar (but not too similar) to yours. And online, you want the keywords, especially the long tail keywords, that people search for to find you and your information.

Over here, things aren’t cut and dried. Over here, the subject boundaries are more like permeable membranes. When you’re a passionate interdisciplinarian, they don’t make shelves for that.

Post #12 for 30 Day Blog Challenge. Follow us on Twitter at #blog30.

Write Synergies As Sacred Circle–Blog Challenge Day 11

In convening this sacred circle community, I am putting into it everything I know about writing, communicating, creating, and publishing; about consciousness and spirituality; about marketing, connection-making, and tribe-building; and about co-creating a community of compatible, purposeful, like-minded conscious creators.  I invite you to join me on the journey.  It encompasses wild and unbroken territories that we will explore together and so create the maps so that others can follow.

Now is the time and we are the ones.   Jean Houston has emphasized this.  So has Clarissa Pinkola Estes, as has Neale Donald Walsch, and many others on the pathways of consciousness.  If not us, who? And if not now, when?

I have been frozen like a deer in the headlights for a while. Or maybe it has been the seed deep underground, slowly putting out tender shoots into the light. In so many of our conversations, you have heartened me with your love and support. I am breaking free, extricating myself from this thrall of inertia. And, yes, the 30 Day Blog Challenge has been instrumental in a shift to public presence.

In such times as ours, dire emergencies call for us to come together in love instead of fear.  Partnering with like-minded fellow travelers, together we are blessed with the right words to initiate our dialogues and open our space, to connect the many dots that our multivalent and interdisciplinary explorations have brought to light.  We are creating new and collaborative partnerships for birthing big visions, creative brainchildren, and the gifts and greatness we came here to share.

Together and in collaborative community, we unpack the knowledge and insights long-buried. We tread the pathways that are our sacred circle, creating the safe haven for shining our lights.

Keep shining!

(This is post # 11 in the 30-day blog challenge. Follow along on twitter at #blog30.)