Delight Your People — Blog Challenge Post 22

What will it take to bring spine tingling delight to your people, your perfect customers, clients, to your tribe, circle, audience, community, readers, viewers, listeners?

Following this Write Synergies Path, we’ve traversed the inner path of awakening awareness. We’ve added accountability, built momentum (inner and outer) for your foundation, and we’ve talked about creating and implementing.

But who is it all for? And how can you create your vision in such a way that it really resonates down to the tippy toes of your perfect people? People talk about niches, of not trying to serve the whole world. But that often feels, in particular for the heart-full soul-preneurs, visionaries and thought leaders who don’t want to leave anyone behind, that they are being forced into a box that they’ve worked so hard to get out of, the smallness box.

You don’t want to leave anyone behind, and you resist forcing yourself and your message back into a tiny, ill-fitting box.  Reflect back to your own experience working with people. You know there are certain people who are more fun to be with, people with whom it’s hardly “work” at all to serve them, to offer your products.  These are the people who need to “hear it from you,” as Jan Stringer and Alan Hickman like to point out. (You also know in your bones that there are people for whom the whole thing is just an uphill climb. Those may be the clients who need to hear the message from someone else, not you!) The people who can only hear it from you: This is the essence of a niche — your tribe.

There’s something compelling about the basic idea of like-attracts-like, the law of attraction. In the coaching I’ve had with Jan and Alan, co-authors of  BEE-ing Attraction: What Love Has to Do with Business and Marketing , and with their BEEing Attraction work, this like-attracts-like principle leads to a “trick” question. You ask, “What makes my perfect customers/clients tick?”  As it turns out, it’s probably the same thing that makes you tick.

Hmmm. So in essence you are creating your business or program or service that addresses a singular challenge or obstacle that you have somehow successfully dealt with for yourself. The delight comes, on your customers’ side, when they so totally “get it” that you “get them” and their obstacle. They see themselves reflected in the words on your site or that they hear in your teleseminar or in your conversations. They know that you have a deep understanding, not only of the pain of the obstacle, but also the solution to release that pain. That is the beginning of the delight. And there’s more.

More than even the solution to their problem or a way to address their challenge, what they most appreciate is your Presence, loving them and their problem, loving offering the solution, listening for their particular nuances.  Developing Presence in your own way, your authentic content and presentation and voice, creates a dramatic result, a Presence you can share with your customers. By taking the time to develop yourself on this inner path work, you have more to offer the people you are here to serve, and you will be serving them at an even more profound level.

Your Presence — in your words, in your articles, blog posts, videos, audios, in your conversation –  is a source of delight to the people who need to hear it from you. It is the deep listening that you bring to your client interactions. It is the deep understanding and empathy that you have for the challenges they are going through.  It is your authenticity and the love that you bring to heal the pain of the obstacle, problem, or challenge by offering your services and products as solution. And at the foundation of your products and services: It’s you. Your Presence, honed to a crescendo of power to be totally with your clients, meeting them wherever they are on their path.

Delight is a pale imitation of what they will really feel when you, your Presence, is completely in the moment with your clients.

As my mentors, Judith and Jim say, “It’s all in the connection.” Developing your Presence is the path to creating the connections that matter.

Connect with our 30-day blogging challenge on Twitter at #blog30

Create and Implement

Create and Implement: Sounds simple. And it’s the heart of the matter, isn’t it? If you are a visionary author, writer, messenger, thought leader, or conscious creator with a mission to heal, the idea is to get the work (and its healing results) out there into the world, to start serving the people you came here to serve.

I just read a review for a creativity process book over at Amazon, and there are now comments on the comments. One of those subcomments really struck home. Do these creativity process books help you take action on making your art (whatever it may be)? Or does the process lull you into endless loops of reflecting on the process?

It’s a fine line, I think. Because the inner journey, as discussed in prior posts, is important to building a strong foundation for the outer expression of your work and gifts and greatness in the world. But at a certain  point, it’s time to just do the work, to build the house, write the book, call the clients. How can you use these “process” approaches to launch you into the doing of the actual work (art) you came here to do (make) — and not as an excuse for endless procrastination and preparation?

Note to self: Is this a potential danger of the Write Synergies Path work that I am creating? How may I structure this “process” so it’s more about moving my people forward with doing whatever is the important work/art/creation/venture?  How do I prevent myself and others from falling into the thrall of something completely impractical and tail-chasing as an excuse to avoid the work of creating?  How can I make sure there is practical traction?

My personal challenge IS in doing my “own work,” whatever that may look like. It looked for a time like poetry. And for time it looked a lot like collage/assemblage. Then photography. Now it seems to want to shape itself into a book. Or several. And collaborating with visionary thought leader clients to support and mentor them in creating their most important writing projects.

This post, “create and implement,” is really all about encouraging you in the doing of your work. To do full justice to “create and implement,” it really calls for more detail than a  single blog post here.

You ask, “Do I just start creating?”  Yes. Sometimes you just start. Sometimes, instead, the creation “starts” you–its call is so persistent that it seeps out of your pores and your pen or across the keyboard without your even being full aware of it. This is the luscious process of what I call “divine dictation.” Something comes out, flows out the pen and onto the page.  I know I wrote it, but I don’t have a clue where it came from. These are the moments of the gift. It’s important to grab the gift moments, treasure them, and build on them. They are the gold.

Then there are the other moments, when the engine is cold and it’s tough to start. These are the times when the “Just do it,” motto comes in handy. Times that call for the admonishment to be willing to write what Anne Lamott calls, the “shitty first draft.” Get something out there. Pen to paper even when you don’t really “feel like it.” (And here, a perfect time for acknowledging the gift of the 30 day blog challenge, to get stuff done and out in spite of resistance, procrastination. So thanks #blog30 community!)

Remember: It’s a stronger house with a foundation, and it’s a stronger creation when it has the grounding and foundation of having done the inner work first, tapping into the vision and building on your authenticity, gifts, and greatness.

Be grateful for the gifts and moments of golden flow. But keep on writing (creating) anyway, even if you feel like you are plugging along up a steep incline. Think of the view when you get to the top. Just make sure you are climbing the right mountain!

Build Momentum — 30 Day Blog Challenge Post 20

Building momentum is an interesting concept on the Write Synergies journey.  We need momentum both in the inner sphere (as in building our inner foundation for our ongoing awakening awareness), AND in the outer sphere, building momentum around creating our creations or ventures or projects.

According to Merriam Webster, momentum is “strength or force gained by motion or through the development of events.” Building that force of forward motion, or momentum, is most often seen as an outer process, and it certainly does come into play as we create the body of work  in the manifest world.

But let’s consider for a moment, the very important role that “building momentum” plays on the inner path.   It is the strength of that inner motion, strengthening the inner part of our work and our selves.  At the same time, that inner forward motion is the key to creating a strong foundation on which we  build the castles of our creations following the Write Synergies Path.

Building a foundation from the momentum of forward motion and strength of the inner journey requires the tools of self reflection, discussed in the writing to awaken self awareness post. Just as the foundation of a house is invisible once the house is built on top of it, so too the foundation built by our inner journey is unseen on the outside.  Yet it is the most critical part of the entire construction.  Without a solid foundation, nothing will stand up. This is why I say, “The inner journey IS the journey.”

This journey begins with a single step, and once taken, the momentum builds, step by step.

By the time we have arrived at 20 posts in a 30-day/post blogging challenge, the small steps of daily blogging has created substantial momentum. Check out the 30 Day Blogging challenge on Twitter at #blog30 and the 7-day mini challenge at #mini7.

Add Accountability–Blog Challenge Post 19

On the Write Synergies Path to Owning Your Greatness, the first step, awakening awareness, is an  inner movement. To balance that, the second step is an outer movement, add accountability.

Adding accountability is the step where we make promises (like dates and deadlines and word counts) and then develop the systems and support to help us meet the deadlines and keep the promises. By meeting the deadlines and keeping the promises, we are more likely to complete the project, what Seth Godin, in his book,  Linchpin: Are You Indispensable?, likes to call “shipping.”  It means getting it done well enough and out the door. Without adding accountability, without a firm commitment along with a system of supports to hold us to our commitments, very little actually gets done.

Seven Ways to Add Accountability and Own Your Greatness

To add accountability, you’ll want to write out your milestones and trail markers. Then you need to share those markers in a public sphere, even if it’s just a one-on-one support system. Here are seven possibilities –  some of the proven ways you can write your list of commitments and grab some accountability. Use one or a combination, or  all seven.

1 Hire a coach.

2 Set up a one-to-one accountability peer partner.

3 Join or create a Mastermind group and then make your commitments within that framework.

4 Sign  up for a course — and do the homework if that will lead you to completing your commitment.

5 Gather a community around your commitment and make it a group challenge. (like our 30-day blogging challenge)

6 Have a deadline and someone expecting your work or project.

7 Make a promise in a public sphere. (to your client list, on your blog, on a radio  interview).

Adding accountability is a crucial step to Owning Your Greatness. Why? Because the promises to ourselves are the ones most often broken. What lies closest to the heart of the matter, what is dearest to your heart, is somehow the thing that is most often overlooked. Promises and intentions to create from our deepest gifts are too often forgotten or overlooked, and our brainchildren become like orphans.

And in the interest of full disclosure, this is one of my weakest links. I help other people and my clients with this all the time. It’s part of the process, but it is the part that I have the most challenges with. My own creative projects have been the ones that regularly get moved to the back burner. That’s what has been so delicious for me with the 30 Day Blogging Challenge. It has been a chance to create my own work within a framework of a community.

Adding accountability is how we can be there for each other.

As we move into the final third of the 30 day blog challenge, it’s a special time to thank all the fellow travelers in #blog30. The accountability of having this group, of making the commitment to play together, of carrying through together and cheering each other on, has been spectacular.  And it also seems an ideal venue for reiterating the importance of adding accountability. In our case, it’s been a process of writing to add accountability.

Follow the blogging challenge on Twitter at #blog30 and #mini7.

How Self Awareness Connects to Owning Your Greatness — Blogging Challenge Post 18

As you go through the process of awakening self awareness, you might ask, “What does this have to do with owning the gifts and greatness I came here to give?”  The exercise of awakening self-awareness as outlined in the previous post did not specifically tie back to the process of owning your greatness.

So where does that come in?

Usually our gifts are hiding in plain sight. Everyone else can see them, but we can’t. We are the fish in water. What does water mean to a fish? It is a given. So, too, our gifts are invisible to us because they are so integral to how and who we are.

We yearn to share our gifts, but we sense they are hidden. So there’s this yearning to express the hidden gifts. We don’t even realize that we can’t help but express them. We have been expressing our deepest gifts (and purpose) every living moment without even being cognizant of it.

So I recommend using this awakening self awareness process to listen to the yearning of our gifts to be heard and brought out into the world.  For all we know, the gifts are hidden. Why?  Because we are not conscious, not aware of how we are expressing those gifts. This process helps bring our gifts and greatness to our conscious attention, thereby healing the yearning.

The free guidebook with meditation — available for no charge when you sign up with your name and email  in the box at the very top of the right sidebar –  goes into more detail on this aspect of awakening self awareness.  The guide/workbook offers perspectives and exercises specifically around using our self awareness exercises for listening to the inner yearning to express our gifts, owning that yearning, healing it, and finally  taking steps to mindfully own and express our gifts and greatness in the work we do in the world.

It’s all there — the gifts, the greatness, the purposeful vision — patiently waiting for us to awaken to what is with us, within us, and has been with us our entire lifetime.

Post #18 in the 30 day blogging challenge from Connie Ragan Green.  Follow us on Twitter #blog3o

Writing to Awaken Self Awareness–Blog Challenge Post 17

The Write Synergies Path to Owning Your Greatness starts with Awakening Your Awareness. There are many paths to do this, many helpful ways to wake ourselves up. This particular path follows the trajectory of the written word as a way to get present with who you are right now, your Being in the moment and in relation to a particular issue that you consciously want to wake up around. (Or to put it another way, you want to shift your energy or boost the mojo or heal the shadow.)

So that this doesn’t become all floaty and ungrounded, start with your intention, identify the issue, then do brief five-minute timed writings answering the questions posed at the end of this post.

First, create an intention of safety and openness around doing this “awaken your awareness” process and following this particular path.  For example, you might start by saying, thinking, or even writing something like:

I intend to be fully present with this Awakening Awareness exercise. I am willing to allow the download of words onto paper, trusting the inner wisdom will flow from Source (the Universe, God, Soul, or whatever term you are comfortable with).  I will communicate with honesty and generosity, integrity and authenticity, and with the deepest and most profound compassion for the highest good for all concerned.

The wisdom lives within you, if you can just slow down long enough to listen. Writing in this focused yet open-hearted manner can tap into your remarkable inner resources, or, if you prefer, your inner connection to something greater than the “you.”

Second, select an issue (problem, challenge, question) that will be your focus for this Awakening Awareness exercise. It can be something in-your-face, what wakes you up in the middle of the night, or spins the wheels of your brain so you can’t get to sleep in the first place. Or, you might choose a smaller but annoying issue, something that keeps cropping up to bother you. As you write down the issue at hand, phrase it nonjudgmentally, as though you are simply an observer, curious about this particular situation.

Third, get grounded and present by taking at least three deep breaths, full inhales, complete exhales. Release all the tension, stress, judgment. Review your intention. Observe your issue dispassionately. From this observer perspective, allow your the words to come out in answer to the following questions. If no words come, then just write the question over and over. Or write, “I don’t know what to write.” Either way, just keep the pen moving. Something usually breaks free.  Write uninterrupted, no stopping,  for five timer minutes.

Give yourself at least five minutes for each of the following questions. See what appears. If all you get is resistance, then so be it.  If so, try this question when the process isn’t opening up: If you DID know the answer, what would it be? By keeping the pen moving, surprising things emerge.

The Questions for your Writing to Awaken Self-Awareness Reflection:

1 Who are you Being right now as it relates to the issue you have chosen?

2 Where are you right now, as it relates to the issue you are facing? (Where as in physically, intellectually, emotionally, spiritually, creatively, financially, relationally, etc.)

3 What are you thinking about this issue right now?

4 What are you feeling about this issue right now?

5 What ELSE is present right now in your five-sensory present-moment universe? What is filling your five senses?

6 What is tickling at your sixth sense?

7 How might you place this issue (problem, challenge, question) into a larger context? What would that make it look like?

8 Why is it important to wake up about this issue right now?

There’s your start, your writing to awaken self-awareness written reflection, all done in less than an  hour, even if you give every question seven minutes instead of five. You might be surprised by what comes out in the flow.

7 Steps to Own Your Gifts and Greatness– Blog Challenge Post 16

7 Steps to Owning Your Greatness and Gifts and the Contribution You Came Here to Make!

What is it about touching on that sweet pulsing center of who we really are, what we came here to do, and stepping up into our magnificence that turns us into shy and retiring wallflowers? Why do we back pedal — fast — away from our heart’s desire and what we say or think or feel we most want? Why do we retreat double time when a little sliver of a spotlight heads in our direction?  “No, I couldn’t possibly put even a little finger into that limelight,” we resolutely claim.

Some say it’s fear of failure. We are reticent about taking our deepest and most precious dreams and passions and art and creations out there into a tough, cold, cruel, and harsh world. We don’t want our hearts broken — yet again — when our creations and messages don’t find a place in the marketplace of ideas and messages screaming for attention.

Others say it’s fear of success. We fear shining the very light that we came here to shine. We fear our brilliance because it might mean a shift in the status quo. Suddenly we are more visible than we ever have been before. And what if there’s positive response? What then? Do we  fear success and shining our light because of old programming and shame? Do we have a familiar comfort in the smallness?

No matter the cause, whether fear of success or fear of failure, we so often fail to act on our own behalf. Some advise big steps, giant strides, quantum leaps.  Such approaches are seductive and tempting — just make the leap. Such a process may work for some. For others, the very bigness of the endeavor becomes a recipe for staying frozen, for blocking, for sheer terror at the cliff’s edge.

Baby steps are what Julia Cameron advises in this classic collection of her three books, The Complete Artist’s Way: Creativity as a Spiritual Practice. Baby steps can create new habits, literally new neural pathways that can create vast and positive internal shifts. But we have to take the time to put the new habits into practice. Over millennia, the Grand Canyon was cut through by the patient waters of the Colorado River. There’s visible power in that river channel. We are stunned by the breathtaking results. But in our lifetime, we don’t have the kind of time it took to carve out the Grand Canyon.

Perhaps there is a third way. Living on the “third coast” of the Great Lakes and their freshwater foam, in Chicago, roughly the middle of our country, I’m especially fond of alternatives, third ways, the golden mean of Greek philosophy, (and similar notions from Confucius and the Middle Way of Buddhism).  Mapping a confident path through the the impatience of taking baby steps and along the cliff edge of quantum leaps, I have developed a seven-step process for owning your gifts and greatness.

The Write Synergies Path to Owning Your Greatness requires a series of back and forths, alternating inner work, then outer work; inner, then outer. The inner journey work builds the foundation. But we live in the physical world. Without action in the outer spheres, little happens and our visions and gifts do not come to fruition. So consider the following seven steps (and the eighth, the bonus and result of following this path). And, although these are process steps, there are sweet results and outcomes by incorporating each one, so stay tuned.

Over the next few days, I will expand on these seven steps.

  1. Awaken Awareness
  2. Add Accountability
  3. Build Momentum
  4. Create and Implement
  5. Delight your People–your tribe/circle/audience/community/
  6. Embrace the heart and soul of your project, creation, and message
  7. Embody Excellence

Following the path through this process, one piece of the Write Synergies Vision Quest, you’ll arrive at the 8th step–your result, the bonus, outcome, and reason you are here: Living Your Legacy.  (I’ve talked about this before a bit. See related post at the link. And watch for more to come.)

Thanks once again to all the wonderful colleagues and conversations at #blog3o.


Content Plus Community Blog Challenge Post 15

In Connie Ragan Green’s 30-day blog challenge, the level of commitment, knowledge, and overall good vibes of all the participants  is simply stunning. So much so that I have created a new category of links on my sidebar. Check out the “Tips from my Colleagues” on the sidebar. You’ll find links to specific articles overflowing with insights and practical tools and tips. It’s an ongoing project, so check back regularly.

To connect with me on Twitter:

@bobbyemiddendor

From the river of Tweets earlier this week, I came across this message from @iandavidchapman who retweeted from @problogger 140 Characters and the Swing to Longer Form Content
My take on the conversation: Community+Content=Twitter&FB+blog.  The basis for an online business is community plus content. And yes, content may also include products, either our own or affiliates, and ideally both. Actually community plus content isn’t a bad model for non-virtual businesses as well: The “content” is your expertise about the products and services offered.

Darren Rowse @problogger concluded his post saying, “Short Form content is powerful in driving traffic to and building conversation and community around your longer form content.”

The community of us gathered in response to Connie’s 30-day blogging challenge is seeing this principle at work. The challenge is not only about creating 30 days of content, but also about getting in the habit of creating content. What I’ve observed after sporadically posting on my blog for just over a year: It’s deflating to just whistle into the void. And that is the amazing piece of this blogging challenge, because the third part of it is stepping into a flow of making connections, which we are doing via Twitter and also via Facebook and the Facebook Networked Blogs application.

There are just an amazing number of ways and places to connect, so it’s a challenge to keep all the pieces straight. And it’s so delicious to connect into a conversation with real people who are doing high-integrity work online, learning and supporting each other in the 30 day blog challenge. There’s great diversity of expertise, yet each colleague speaks with authenticity and authority. Check it out on Twitter at #blog30.

Writing Your Inner Journey–Blog Challenge Post 14

I came across marketing expert and coach, Tara Kachaturoff, on Connie Ragan Green’s 30-day blog challenge.  Her post today, “Marketing Your Book – The strategy may be in “why” you wrote your book,”  suggests that authors and would-be authors look at the reasons why writing a book was important in the first place. Tara explains, “You can often find hints of marketing strategies that might be a good fit.”

She concludes, saying,  “I believe there is value in taking time to explore your original intentions as you may find some highly aligned and inspirational strategies that are perfect for you!”

Tara’s insights are right on the money. What she opens the door to here is the deep dive, what I call the “inner journey.”  In particular for conscious creators, visionaries, thought leaders, and paradigm-changing authors, writers, messengers, healers, and soul-preneurs, this sort of reflection creates the foundational inner work that strengthens the creator and the project. But why, you may ask, does that matter?

What I have discovered and observed over my time in corporate book publishing and a decade-long self-employment journey helping all kinds of clients with their words,  is that all the fantastic outer stuff is great.  But using those juicy marketing tools alone can result in “bright shiny object syndrome” without the foundational grounding of this inner journey.  Both creator and creation become like a tree without roots, and just as unlikely to thrive.

Think about it. Without examining your underlying motivations, your vision, aspirations, and goals, without the inner clarity that comes  from envisioning your path and ultimate destination (or at least the next few steps), then you risk traveling the road that old saying describes: “If you don’t know where you’re going, any road will take you there.”

Ideally this inner work and inner journey takes place before the book is published.  But as Tara observes, it can be powerful at any point in the process. I like to point out the importance of this by saying “the inner journey IS the journey.”

Safe travels to all!

Post 14 in the 30 day blogging challenge. Follow the great collegiality on Twitter at #blog30.

The Write Synergies Tribe Challenges

If you are a writer, author, healer, soul-preneur, or Conscious Creator with a big vision to create and a message to share, someone who is overwhelmed and daunted by the process of getting the message out and getting the words right, then you are in the right place.

Are any of these your sticking places?

  • You have a draft of your project or the marketing copy, but you are struggling to find the right words for the message that really make it come alive.
  • You are bumping up against the  inner voice that says, “Who do you think you are to be offering this?”
  • You would love to find some support to help you get out of your own way so you can share your gifts.
  • You could use regular inspiration and motivation, reminding you that the “big famous people” also started out not that different from you.
  • You feel overwhelmed by all the ways to get out the message. You need a practical and doable plan.

Wouldn’t it be nice to have a GPS system through all this?

Consider a personal guide and map-maker — like your own personal GPS system for your creative project and getting your message out — giving you practical and spiritual guidance for helping you get to where you want to go.

I support and mentor you — fellow visionaries, conscious creators, writers, authors, and healers — with your messages. We bring your big ideas to life and your projects and messages out to the world.

I’m using the Write Synergies Vision Quest process on myself. You’re seeing part of the process in action during this 30-day blogging challenge. I’m a writer who helps people with their marketing. Yet just like the shoemaker’s children getting their shoes last, it took me the better part of a decade as an independent writer and marketing consultant before I started my own online presence. Don’t do as I have done!

(Check out more on Twitter at #blog30.)