Tag: Soft Sell Marketers Association

Do You Know Your Internal Marketing Platform?

Why do I ask? Well…..

My friends/ colleagues/ mentors Judith & Jim
(Judith Sherven, PhD and Jim Sniechowski, PhD)
spent years struggling to understand what a real business is
and what all is involved to build one on solid ground…

They realized that it MUST start with a clear Internal
Understanding of what it is you are doing –
first and foremost for your
own sake — and also for your customers.

Most people struggle with this issue big time, but
never talk about it. I know I have.
Most people just hide their desperation
and misery  –  but Judith & Jim are doing something
completely different.

They’ve realized that clear understanding needs
to start with a clear Internal Marketing Platform!

That’s why I am inviting you to attend their FREE
Virtual Workshop this Thursday —

Register by clicking here

So You Can Get Clear About YOUR Internal Marketing Platform

There always seemed to be something missing with all
the well-meaning marketing and promo advice.
It’s this internal focus that needs to come FIRST is what
I’ve realized is key.  My coaches and mentors are sharing —
for the first time in a live no-cost workshop  — a true
self-discovery experience (It’s much much more than
Judith & Jim just teaching or training, as great as that is!)

It’s really all about  YOU . . .

*** How to discover, in yourself, what you need
in order to build and stand firmly on your own
successful Internal Soft Sell Marketing Platform ***

http://budurl.com/JJInternalPlatfm

They’re calling it

“Discovering Your Internal Marketing Platform”
It’s The Foundation of Your External Marketing Success

It’s FREE  –  So give yourself this gift — and
get registered now:

http://budurl.com/JJInternalPlatfm

It’s Thursday, July 8th, at 5:30 pm Pacific/8:30 pm ET

Judith & Jim will start by clarifying what a Marketing
Platform IS,  what it is NOT, and why it’s SO important to you —

And then you’ll experience a Marketing Workshop that’s
truly different from what you’ve ever experienced before.

Because Judith & Jim will guide you, taking you deep
inside yourself to help you discover and integrate
the important values and other qualities that will
serve as the basis for your out-in-the-world
marketing platform.

Remember, if your marketing platform does not begin
within, you can only stumble and fall, losing faith
and energy as you continually jump around trying to
make things work.

So make sure you are registered for this
FREE, life-changing event –

http://budurl.com/JJInternalPlatfm

AND you can certainly invite your friends and colleagues
to get registered too! That way you can share your
discoveries and support each other in moving forward
into greater success through your Internal marketing platforms!

“See” you on the call. I’m certainly going to be there.
As I like to say, “the inner journey IS the journey.”
Hope you will join me and my mentors in Soft Sell Marketing.

Copywriting: The Case of the Missing Keyword — Blog Challenge Post 26

Copywriting. There. I said it. It’s part of the name of this site. It’s a valuable keyword. But it’s practically invisible, rarely written about here. What gives?

In post 25, defining Write Synergies, I said I’d address the case of this missing keyword—copywriting. I started with Write Synergies, but tacking on a popular keyword seemed like the right thing to do at the time.

On my longer marketing journey from starting this site (and even before) to now, I’ve come to realize that copywriting is a tool. It remains an important tool if you want to connect with your community, your niche market.  Copywriting helps you tell the story of your product or service in a way that connects to your people.  You identify the obstacles and challenges they are facing, then proceed to engage them in a process of understanding and accepting your offer — what will solve the problem or help them overcome the obstacle — the thing that’s most present and painful relating to your topic. (And if you’re like most of my ideal clients, you’ll add lots of value and transformations along the way, what those clients need but didn’t know they could even dream of asking for.)

The old definition of copywriting was “Salesmanship in print.” You’ll still find that traditional kind of copywriting around: hard sell sales letters, fear-based mailings, screen after screen of online letters, flashing buttons and arrows, an urgency that feels false and forced. “Salesmanship” is changing even as the jaded, cynical and info-overloaded world of people out there surfing, texting, tweeting, are finally realizing they are hungry for something else, something different, something more nourishing to both body and soul.

For those of us calling ourselves soul-preneurs, conscious creators, authors, writers, artists, healers, those in conscious business or soft sell marketing or mindful service providers and messengers with a message of change, hope and transformation, we are the ones committed to contributing and serving our communities.  For us, that kind of copywriting doesn’t ring true. Our people are looking for a genuine connection. In the old regime, authenticity and genuine connection are in short supply.  Our people hunger for our authenticity to touch their hearts. We know it, yet all that seems to be available are the old tools.

My writing journey and client interactions have indicated that copywriting, as a tool for outer expression, is best partnered with an inner journey first.  Many of the posts at Write Synergies Copywriting set the stage and make the case for the importance of that inner journey, what I sometimes call your creative or marketing vision quest. In fact, if you’ve followed along the 30 Day Blogging Challenge, you’ve joined me on an inner journey here.

While I’ve said very little about copywriting, it’s not because copywriting is not important. Rather, it’s because for those of us who bring the fire and passion of service and contribution and leadership to our work, copywriting, at least in the old sense, is necessary but not sufficient.

Some of my clients don’t even like it that I have copywriting as part of the name of my site. “That sells you short. It doesn’t get close to all you do!” they cry. But it is a piece of what I do. Crazy as it sounds, the big vision at WriteSynergiesCopywriting is to literally redefine the model and best practices for what copywriting really means. Copywriting, by the way, is but one of the many pieces of magic I do with words. The point I emphasize to all my clients is the crucial role that the inner journey plays, even in a seemingly straightforward process like copywriting.

Part of the magic, in doing this inner Write Synergies work with clients (and before getting to the copywriting per se) is that we excavate each client’s inner voice. We uncover the vision at the heart of her purpose, why she is here, why she is called to share her message.  We tap into the deepest level of authenticity that he is willing and able to bring to forth at the present moment. Who knows? Maybe in the next iteration, we will go deeper.

Copywriting is a tool, a powerful tool. During its heyday in the 20th Century, it convinced us we needed things that we didn’t even know we needed.  (Maybe, as it turns out, we really didn’t need them…) Now in this paradigm-changing moment, we reshape the old tools to the new world. We reconfigure the tools to serve the highest purpose that we can manifest in our work and creations. The new reforged tools are malleable partners with you (more synergies magic!) to communicate the highest message, the conscious and mindful path that your project, venture or creation offers to your tribe. We are in the midst of a transformative and visionary moment. I urge you to reforge the tools at hand using the heat and fire drawn from your inner journey first.

There are plenty of practical tools and many great teachers. I was inspired to write about my own “missing keyword” when I read this post by my colleague Connie Ragan Green, the brilliant and diligent teacher who convened this 30 day blogging challenge. It seems keywords are a challenge for many of us.

For practical, hands-on insights around keywords for your tribe, check out Connie’s post: http://ebookwritingandmarketingsecrets.com/free-keyword-research-how-to-use-keywords-to-build-your-internet-business/#comment-4427

Hey #blog30: We are sprinting to the finish line. It’s been a blast!

Embody Excellence — Blog Challenge Post 24

For compulsive perfectionistas, it’s easy to fall into the trap of thinking that excellence equates to perfection. It doesn’t. That’s one of the (many) things I love about the work of Don Miguel Ruiz. In his bestselling  The Four Agreements: A Practical Guide to Personal Freedom, A Toltec Wisdom Book, the agreement most pertinent to this discussion is “Always do your best.” This agreement plants the whole of his work firmly in the physical world we inhabit.

I love Don Miguel’s gentleness. In his new book, The Fifth Agreement: A Practical Guide to Self-Mastery, he recaps the first four agreements. For this one he says, in part, “Your best is, in fact, the only thing you can do.” Maintaining the intention to do your best means that one day when you are battling an allergy,  your best will look different than on a day when you are feeling well rested and not suffering from the pollen count or cat hairs in your nose.

Embodying excellence implies it’s in your bones. It means giving yourself fully to what is square in front of you, doing whatever you need to do with a level of mindfulness and care that turns everyday actions into moving meditations. This refers to making the soup or mowing the lawn or walking the dog as well as writing the blog post or being with clients.

Embodying excellence is in fact the daily practice that helps you traverse the Write Synergies Path to Owning Your Greatness. Embodying excellence is also related to Don Miguel’s “Always do your best,” in that both imply the daily, even moment-to-moment practice. Like writing, like doing scales on a musical instrument, the intention to embody excellence is in itself a practice that builds mindfulness. We get better at the important things by choosing what they are and then practicing.

Just about a year ago, I had the great privilege to spend an extended several days in a sacred vessel called Magnify Your Excellence, a weekend workshop convened by Judith Sherven and Jim Sniechowski. My time with these master wisdom teachers changed everything, opened up doors and windows I didn’t even know were there. During that time and after, we occupied a space of truly standing in all the power and immense beauty of our deepest authentic selves, abundant with gifts to offer our communities.

Your excellence? It’s you. It’s your presence in the moment. It’s bringing your shiny highest and best self to the party every moment you can possibly wake up and remember to do it. It is the process and practice of consciousness and mindfulness in all you do. And in doing this, you will be owning your greatness — whether you write a word or not.

Connect on Twitter with the #blog30 community.  Connect with Judith and Jim through the Soft Sell Marketers community.

Delight Your People — Blog Challenge Post 22

What will it take to bring spine tingling delight to your people, your perfect customers, clients, to your tribe, circle, audience, community, readers, viewers, listeners?

Following this Write Synergies Path, we’ve traversed the inner path of awakening awareness. We’ve added accountability, built momentum (inner and outer) for your foundation, and we’ve talked about creating and implementing.

But who is it all for? And how can you create your vision in such a way that it really resonates down to the tippy toes of your perfect people? People talk about niches, of not trying to serve the whole world. But that often feels, in particular for the heart-full soul-preneurs, visionaries and thought leaders who don’t want to leave anyone behind, that they are being forced into a box that they’ve worked so hard to get out of, the smallness box.

You don’t want to leave anyone behind, and you resist forcing yourself and your message back into a tiny, ill-fitting box.  Reflect back to your own experience working with people. You know there are certain people who are more fun to be with, people with whom it’s hardly “work” at all to serve them, to offer your products.  These are the people who need to “hear it from you,” as Jan Stringer and Alan Hickman like to point out. (You also know in your bones that there are people for whom the whole thing is just an uphill climb. Those may be the clients who need to hear the message from someone else, not you!) The people who can only hear it from you: This is the essence of a niche — your tribe.

There’s something compelling about the basic idea of like-attracts-like, the law of attraction. In the coaching I’ve had with Jan and Alan, co-authors of  BEE-ing Attraction: What Love Has to Do with Business and Marketing , and with their BEEing Attraction work, this like-attracts-like principle leads to a “trick” question. You ask, “What makes my perfect customers/clients tick?”  As it turns out, it’s probably the same thing that makes you tick.

Hmmm. So in essence you are creating your business or program or service that addresses a singular challenge or obstacle that you have somehow successfully dealt with for yourself. The delight comes, on your customers’ side, when they so totally “get it” that you “get them” and their obstacle. They see themselves reflected in the words on your site or that they hear in your teleseminar or in your conversations. They know that you have a deep understanding, not only of the pain of the obstacle, but also the solution to release that pain. That is the beginning of the delight. And there’s more.

More than even the solution to their problem or a way to address their challenge, what they most appreciate is your Presence, loving them and their problem, loving offering the solution, listening for their particular nuances.  Developing Presence in your own way, your authentic content and presentation and voice, creates a dramatic result, a Presence you can share with your customers. By taking the time to develop yourself on this inner path work, you have more to offer the people you are here to serve, and you will be serving them at an even more profound level.

Your Presence — in your words, in your articles, blog posts, videos, audios, in your conversation –  is a source of delight to the people who need to hear it from you. It is the deep listening that you bring to your client interactions. It is the deep understanding and empathy that you have for the challenges they are going through.  It is your authenticity and the love that you bring to heal the pain of the obstacle, problem, or challenge by offering your services and products as solution. And at the foundation of your products and services: It’s you. Your Presence, honed to a crescendo of power to be totally with your clients, meeting them wherever they are on their path.

Delight is a pale imitation of what they will really feel when you, your Presence, is completely in the moment with your clients.

As my mentors, Judith and Jim say, “It’s all in the connection.” Developing your Presence is the path to creating the connections that matter.

Connect with our 30-day blogging challenge on Twitter at #blog30

The New Follow Friday Round-Up — Blog Challenge Day 7 Post 8

Heart-based, community-building mentors and coaches: all people worth paying attention to. On Twitter, it’s called Follow Friday, or #FF. These are a few of the people on my list–for starters anyway!

Connie Ragan Green’s 30-Day Blogging Challenge has gotten me to step deeper into the fast rushing river that is Twitter.  So in addition to doing the posts, I am tweeting them out — finding ways to let people in the social media universe know about the content I am creating. So, my first #FF (or “Follow Friday”–It’s a twitter thang) recommendation is Connie Ragan Green.  #FF  @ConnieGreen

I met Connie in 2008 at Judith and Jim’s Bridging Heart and Marketing Conference for soft sell marketers. As founders of the Soft Sell Marketers Association, Judith and Jim are on my #FF list too. Their association offers exceptional value. And I want to highlight Judith and Jim’s tagline: They say “It’s all in the connection.”  This rings a resonant bell with me!  #FF  @JudithandJim  (and hugs!)

I’m taking a course with Molly Gordon, founder of the Shaboom County community, to learn the process to finding clients who fit just right. Molly is a #FF resource. Totally outstanding.  Molly’s coaching is bringing us to a foundation and structure for listening for the words of clients who fit just right (or in my case, “write,”).  Molly, like the other folks I so appreciate, really walks her talk over on Twitter   @Shaboom  (and elsewhere too!)

I learned about the Chris Brogan’s latest post from @ToddTemaat who had created his own #FF blog post at his interesting site, http://www.winyourlocalmarket.com.  Todd, you might be interested in a Facebook group all about shopping local: Over on FB I just became a fan of the 3/50 Project. (They’re at the350project.net)

It was such a good idea that Chris Brogan introduced @ his blog.  It inspired Todd in his first #FF round-up today on his blog. Todd reported that he heard about it from @HelenRappy.  Scope out the original inspiration:   http://www.chrisbrogan.com/turn-twitters-follow-friday-in-blog-traffic/   So #FF love to all of you, and it’s so much fun playing together in this social media river and on #blog30

There’s additional thanks to Molly Gordon  @Shaboom  who retweeted this link (below) to an inspiring piece from Anne LaMott. I mentioned her book, Bird by Bird in blog post #6. So it’s synchroninstic to see a link to one of her recent essays today — well, it’s just this amazingly connected universe that we are playing in.

http://www.sunset.com/travel/anne-lamott-how-to-find-time-00418000067331/

Trying to get a little bit ahead on 30 days of blogging challenge, so it’s post 8 on day 7. #blog30