What will it take to bring spine tingling delight to your people, your perfect customers, clients, to your tribe, circle, audience, community, readers, viewers, listeners?
Following this Write Synergies Path, we’ve traversed the inner path of awakening awareness. We’ve added accountability, built momentum (inner and outer) for your foundation, and we’ve talked about creating and implementing.
But who is it all for? And how can you create your vision in such a way that it really resonates down to the tippy toes of your perfect people? People talk about niches, of not trying to serve the whole world. But that often feels, in particular for the heart-full soul-preneurs, visionaries and thought leaders who don’t want to leave anyone behind, that they are being forced into a box that they’ve worked so hard to get out of, the smallness box.
You don’t want to leave anyone behind, and you resist forcing yourself and your message back into a tiny, ill-fitting box. Reflect back to your own experience working with people. You know there are certain people who are more fun to be with, people with whom it’s hardly “work” at all to serve them, to offer your products. These are the people who need to “hear it from you,” as Jan Stringer and Alan Hickman like to point out. (You also know in your bones that there are people for whom the whole thing is just an uphill climb. Those may be the clients who need to hear the message from someone else, not you!) The people who can only hear it from you: This is the essence of a niche — your tribe.
There’s something compelling about the basic idea of like-attracts-like, the law of attraction. In the coaching I’ve had with Jan and Alan, co-authors of BEE-ing Attraction: What Love Has to Do with Business and Marketing , and with their BEEing Attraction work, this like-attracts-like principle leads to a “trick” question. You ask, “What makes my perfect customers/clients tick?” As it turns out, it’s probably the same thing that makes you tick.
Hmmm. So in essence you are creating your business or program or service that addresses a singular challenge or obstacle that you have somehow successfully dealt with for yourself. The delight comes, on your customers’ side, when they so totally “get it” that you “get them” and their obstacle. They see themselves reflected in the words on your site or that they hear in your teleseminar or in your conversations. They know that you have a deep understanding, not only of the pain of the obstacle, but also the solution to release that pain. That is the beginning of the delight. And there’s more.
More than even the solution to their problem or a way to address their challenge, what they most appreciate is your Presence, loving them and their problem, loving offering the solution, listening for their particular nuances. Developing Presence in your own way, your authentic content and presentation and voice, creates a dramatic result, a Presence you can share with your customers. By taking the time to develop yourself on this inner path work, you have more to offer the people you are here to serve, and you will be serving them at an even more profound level.
Your Presence — in your words, in your articles, blog posts, videos, audios, in your conversation – is a source of delight to the people who need to hear it from you. It is the deep listening that you bring to your client interactions. It is the deep understanding and empathy that you have for the challenges they are going through. It is your authenticity and the love that you bring to heal the pain of the obstacle, problem, or challenge by offering your services and products as solution. And at the foundation of your products and services: It’s you. Your Presence, honed to a crescendo of power to be totally with your clients, meeting them wherever they are on their path.
Delight is a pale imitation of what they will really feel when you, your Presence, is completely in the moment with your clients.
As my mentors, Judith and Jim say, “It’s all in the connection.” Developing your Presence is the path to creating the connections that matter.
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. In his bestselling 
, the agreement most pertinent to this discussion is “Always do your best.” This agreement plants the whole of his work firmly in the physical world we inhabit.