The Paradigm Shift in Soft Sell Marketing

Enter a dialogue to create a new model of business that reflects your authenticity, connection, community with Judith and Jim at http://bridgingheartandmarketing.com/blog/soft-sell-marketing-as-a-deep-paradigm-shift/

Like it or not, the business paradigm shift is here.  You can always see how far business as usual takes you, although right now I’d characterize that as a  head-in-the-sand approach.

Or you can enter a dialogue to create a new model of business that reflects your authenticity, connection, community.  You can stand up, express your gifts, and own your greatness as part of the Soft Sell Marketing trend.  Judith and Jim are opening the dialogue for Soft Sell Marketers to come together to see how we might consciously co-create this paradigm shift.  See their blog post at:

http://bridgingheartandmarketing.com/blog/soft-sell-marketing-as-a-deep-paradigm-shift/

Marketing Made Easy Blueprint

I’ve known and worked with James Roche for almost two years now, and I’m really impressed with the way he is able to present complex marketing ideas in step-by-step, practical fashion.  So I was thrilled to see that he’s come up with a way for people to have a sampling of how he works PLUS access to a cost-effective program that he’s calling the Marketing Made Easy Blueprint!  It condenses all his coaching experience into a home study package.

Have you ever wondered why some people are making an extra
$1,000 or $10,000 a month in extra income while attracting
more clients, generating passive revenue with information
products and doing what they love . . . in any economy?”

The answer is all laid out for you, step-by-step, in James
Roche’s Marketing Made Easy Blueprint . . .

. . . and I HIGHLY recommend it!

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James is giving away a free sample with his Special Report
called “The Shift: How to Quit Struggling, Make a Difference
and Join the New Rich.”

Click here for the free report!
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Here’s why I think you should check this out . . .

You can discover how to earn a multiple 6-figure income (and
beyond) while making a difference in the lives of people all
around the world.

Imagine if you had a rare blueprint in your hands right now
that shows you the EXACT step-by-step path to the freedom and
lifestyle you desire.

What would you do with the money, freedom and fulfillment it
brings you?
How many lives can you change?

Well, you can get a free sample of what’s possible with
James’s NEW Special Report:
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You’ll be shocked and delighted to learn that you already
possess the first half of the golden key that can set you
free . . . you can take the knowledge in your head and turn it into
a fortune.

. . . All you need now is the blueprint that shows you exactly how
to take your knowledge and turn it into info products that
sell quickly and easily.

Do you realize what this means?

You can become free because you’ll have all the money you need
to do whatever you want. AND you’ll leave a positive impact
for lives of many, many other people because you now have the
power to share your life purpose with the whole world.

In James’ “Marketing Made Easy Blueprint,” he reveals all the
shortcut strategies and techniques that he’s fine-tuned over
the past 4 years working one-on-one with his clients.

This program is the summation of ALL his secret formulas and
techniques that will make attracting more clients and creating
information products fast, fun and easy.

Check it out:
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Here’s To Your Success!
Bobbye

P.S. – No one else explains the step-by-step marketing secrets
to greater wealth as well as James, so if you’ve ever wanted
to grow your profits fast and create a dream business, this is
one free report you don’t want to miss.
cli.gs/y1bPYzJR

Publishers’ University!

Highlights of Publishers’ University in NYC May 26-28, 2009.

It’s time for the annual Publishers’ University–next week!  What happened to May?!  It’s sponsored by the Independent Book Publishers Association.  I’m leading two panels this year:  The Publishers’ Repair Kit and Converting Promotion into Book Sales.  We have attracted amazing speakers again.  I will also be up bright and early to share my expertise at the pre-breakfast round tables, “Ask the Experts.”  I love the chance to connect with colleagues in the book publishing business, to meet exciting new publishers who are passionate about what they have to say, and to help convene these panels where we all contribute to each others’ learning and success.

If you have been thinking about publishing and want some grounding in the fundamentals and good business practices for *every* aspect of book publishing, then you should consider IBPA’s Publishers’ University a required stop on your highway to success.  You can learn more at http://www.ibpa-online.org.  From that home page for the association, click on the icon for Publishers’ University.  If you can’t make it to New York, you can order recordings of any or all of the sessions.

LOHAS Trends 2009: Top 10 from NMI

Are your people the LOHAS people?  If your perfect audience (reader/customer/client) is committed to spirituality, wholeness, health, sustainability, going green, then check out the Top LOHAS Trends for 2009.  You’ll tap into the current directions and interests of this leading edge of conscious creators.  LOHAS stands for  Lifestyle of Health and Sustainability.
I’ve followed the “LOHAS” trend since before it had a name –for nearly 20 years now!  LOHAS describes roughly the same people that sociologist Paul Ray as defined “Cultural Creatives” in the book of the same name. Some of you may find this LOHAS trends link a valuable resource as you develop information products, businesses, ventures, and services that will appeal to this market.  While not everyone is a LOHAS person, in many ways, these are the people who are leading the way in the business and lifestyle paradigm shift that we are experiencing right now.

What are some of these LOHAS trends in a nutshell?  The research firm Natural Marketing Institute (NMI) keeps tabs on the people in this sustainability (LOHAS) category.  NMI  highlights:

  1. Small steps. Big changes. (small daily practical changes)
  2. From Isolation to Affiliation. (creating community)
  3. Being Here. Now.  (stop multitasking and embrace metaphysics)
  4. LOHAS 360 (personal AND planetary sustainability)
  5. Clean Sweep (nontoxic)
  6. Not so Alternative (what was alternative is moving mainstream)
  7. Root Causes (getting to the underlying whys)
  8. Beauty Shop (comes from the inside–timeless, transparent, authentic)
  9. Energy 2.0 (conserving energy, both personal and planetary)
  10. Heirlooms (buy less and better quality)

Details at:  http://www.lohas.com/articles/101795.html

Are these synergies for you?

Interested in results greater than the sum of the parts?  Then maybe Write Synergies Copywriting is a resource for you.  You’re a person comfortable playing in the world of words.  When you see “synergies,” you aren’t intimidated. You’re fascinated.  You’re excited about the possibilities.  You see tantalizing opportunities.  You want to connect the dots for that bigger picture–and bigger results for your projects.

Words, writing, telling the authentic story of yourself and your project is crucial to making the connections with your perfect audience of clients/customers/readers.  If you are ready for owning and expressing your authenticity and your greatness, then consider Write Synergies Copywriting as an oasis and Bobbye Middendorf as your coach and marketing partner.

Write Synergies Copywriting will help you draw together all the disparate threads that make up your creative project so that you express your fullness, the joyful whole of who you are and what you are about.  You’ll express the heart and soul of this amazing creation (book, project, venture) that you’ve poured your creative passions into.  Maybe you’re entering here at a door marked “copywriting,” but that’s just one room in a house big enough to encompass your authenticity and give voice to the heart of your creative endeavor.

The American Heritage Dictionary says synergy comes from the Greek.  “From Greek sunergi, cooperation, from sunergos, working together. sun-, syn- + ergon, work;”  See it here.

If you resonate with synergies like these, then consider: Is it time to work together?

Thanks to Jon @ Ninja Blog

Jon and the team at Ninja Blog Setup helped me set this  blog up months and months ago.  They  did their part, but I seemed to fall into a hole. For a while.

I’m coming out of the hole now.  Finally.  And I want to share with you this whole process.  It’s not always pretty or what we think it “ought” to be.  But it is what it is.  There’s no better place to see how time flows on than by watching your blog and its posts, and whether they are happening or not.  So that’s why there’s this odd collection of early blog test posts that were inserted as part of the WordPress blog installation and setup by Jon and his team.  Then there’s a big blank spot.  I acknowledge, I didn’t follow up in quite as timely a fashion as I’d intended.

To give credit where credit is due, I can heartily recommend the Ninja Blog setup services if you are needing assistance  in setting up the basics of your own hosted WordPress Blog.

Thanks Jon!

Visit him here:  http://www.ninjablogsetup.com/blog/