50 Million Cultural Creatives Can Change the World

The following article first appeared in March 2001, published by Chicago’s Conscious Choice magazine. In sharing this perspective about Cultural Creatives, (a name bestowed on us by sociologist/researcher Paul Ray)  I am reminded how very important this cohort of world-changers really is. We’ve lost a decade to the forces of the status quo, to those determined to move the clock backwards.  So now — more than ever — it is our time.

It is so crucial that everyone WAKE UP!  The awakening and mindful action for the good of all and the healing of planet Gaia, Mother Earth, is long overdue. This is a clarion call to of those in the Cultural Creative Cohort.   It is more important than ever, and well past time, to get out of our own way.

[I’ve made some minor edits in the following piece so that it makes sense for 2010.]

How 50 Million Cultural Creatives Can Change the World: A Review and Consideration of The Cultural Creatives by Paul Ray and Sherry Ruth Anderson

Do you ever feel like you just don’t fit in? Do you feel that people around you have a whole different set of values and beliefs? Do you find things important that aren’t on their radar screens, and vice versa? Are “getting ahead” and “looking out for number one” nowhere on your list, despite the best efforts of the media and consumer culture to persuade you otherwise?

When you speak of your dream — what you hope to accomplish — do you include relationships, concern for the planet and the next generations, social justice, sustainability, and your spiritual development? Do your dreams not look like what “everybody else” wants? Perhaps the mirror that will reflect you and your values back to you just isn’t in place — Yet.

It certainly isn’t available in the established big media companies, most corporate, education, and government institutions, or politics, where there is little or no support for people who dare to express such values. Surprisingly, despite your feelings of isolation, you are far from alone.

In fact, you may be part of a just-now-becoming-visible groundswell of cultural change. You may be a Cultural Creative. With the book, The Cultural Creatives: How 50 Million People Are Changing the World, Paul Ray and his wife and co-author Sherry Ruth Anderson are trying to hold up a mirror big enough to reflect this population back on itself.

Continue reading “50 Million Cultural Creatives Can Change the World”

LOHAS Trends 2009: Top 10 from NMI

Are your people the LOHAS people?  If your perfect audience (reader/customer/client) is committed to spirituality, wholeness, health, sustainability, going green, then check out the Top LOHAS Trends for 2009.  You’ll tap into the current directions and interests of this leading edge of conscious creators.  LOHAS stands for  Lifestyle of Health and Sustainability.
I’ve followed the “LOHAS” trend since before it had a name –for nearly 20 years now!  LOHAS describes roughly the same people that sociologist Paul Ray as defined “Cultural Creatives” in the book of the same name. Some of you may find this LOHAS trends link a valuable resource as you develop information products, businesses, ventures, and services that will appeal to this market.  While not everyone is a LOHAS person, in many ways, these are the people who are leading the way in the business and lifestyle paradigm shift that we are experiencing right now.

What are some of these LOHAS trends in a nutshell?  The research firm Natural Marketing Institute (NMI) keeps tabs on the people in this sustainability (LOHAS) category.  NMI  highlights:

  1. Small steps. Big changes. (small daily practical changes)
  2. From Isolation to Affiliation. (creating community)
  3. Being Here. Now.  (stop multitasking and embrace metaphysics)
  4. LOHAS 360 (personal AND planetary sustainability)
  5. Clean Sweep (nontoxic)
  6. Not so Alternative (what was alternative is moving mainstream)
  7. Root Causes (getting to the underlying whys)
  8. Beauty Shop (comes from the inside–timeless, transparent, authentic)
  9. Energy 2.0 (conserving energy, both personal and planetary)
  10. Heirlooms (buy less and better quality)

Details at:  http://www.lohas.com/articles/101795.html