Long Silence Broken; Launch ‘n Learn

Launch, Learn, & Clear Your Path to Abundance

Learning the ins and outs of online launches by being on the front lines…Well actually at the  keyboard. But wow–what an experience to put all the words together for all the emails, messages, sales page, registration page, autoresponders etc., etc.

I’ve been learning purposeful marketing-by-doing on a collaboratively operating team: It’s an eye-opening experience. I knew there were a lot of “moving parts” to a launch campaign, but I had NO IDEA!

We are sprinting the last few hurdles for a new course starting next week at the True Purpose (TM) Institute. It’s called Effortless Pricing: The Exchange of Love and Money.
You’ve asked where I’ve been, what I’ve been up to, eager to see samples of what I’ve written lately.

Most recently it’s been an awesome time of collaboration with Tim Kelley and the team at the True Purpose(TM) Institute. Mentored by Tim in Purposeful Marketing, I’ve been partnering with them on writing the marketing messages for launching the latest course, Effortless Pricing: The Exchange of Love and Money.

The message below is an invitation that I had a hand in writing, giving you a flavor of the marketing writing I’m doing right now. I’ve jokingly called it “Launch ‘n Learn,” since we have been co-creating a full launch campaign for the upcoming class. I’m learning from a hands-on perspective just how many written parts go into a launch like this.

It’s been an experience both sobering and exciting — of living and breathing the details, project management, scheduling, writing, writing, writing, revising, publishing.

Actually the Effortless Pricing: The Exchange of Love and Money class starts this week. I’m enrolled to take the class too, because I sense that abundance is something that is part of my message to share. Why? Because it seems to be one of my biggest challenges.

So I’d like to invite you to join me in the first call of the class, Effortless Pricing: The Exchange of Love and Money. There is no cost to come to the first class. If you decide to participate in the full 6-week class, and you use the links below, I will receive a small referral fee. Obviously I believe in the course and its approach — since I signed up myself!

As I say,  I will be in the class myself. If you are too, then shoot me an email, and we can put together our own community mini-mastermind group for support through this journey to abundance and Effortless Pricing. (This is  my personal bonus to you for signing up through my affiliate link.)

Again, the following letter is one I had a hand in copywriting, so I wanted to share it as a sample of what I’m up to right now. If you feel called to explore this specific invitation, I look forward to connecting!

If now isn’t the time for you to delve into this specific issue, then many blessings to you on your journey. I’m sure we’ll reconnect soon!


Why Clients Don’t Want to Pay for Your Time

When selling services, charging by the hour (or day, week or
month) is the norm.  Have you ever wondered why?  If you stop and
think about it, your clients aren’t really seeking your time.
The time you spend with them is merely the means to an end.

In most situations, there are much better ways to exchange your
talents and gifts for money.  Ways that create better incentives
for you and your clients and don’t punish you for being skillful
and efficient.

If you earn money selling services that you deliver, make time
to join my friend and colleague, Tim Kelley on Tuesday 3-20-12
for an eye-opening exploration of how you charge for what you do.
He will do an in-depth examination of the time-for-money pricing
model and tour of some of the alternatives.  Put it in your
calendar now:

Go here for the details to join this call:

Tim is starting a brand new course on Tuesday and he’s inviting
you to attend the first class of Effortless Pricing: The Exchange
of Love and Money at no charge.

In the first call of the Effortless Pricing course, you’ll get
an overview of the limiting beliefs and fears that get in the way
of money flow. Then, as he puts dollars-for-hours pricing under a
microscope, you’ll learn when it’s effective (less often than
you’d think) and when using this model causes needless struggle
and competition (most of the time).

You’ll also discover OTHER ways of charging for your services,
some radically different than what you’ve encountered before —
all to be covered in great detail in the full Effortless Pricing:
The Exchange of Love and Money Teleseminar.

Because your purpose is as unique to you as your fingerprints,
there’s no proven formula or sure-fire step-by-step method that
you can you can shake from a can like magic dust to live your
purpose as your livelihood.

Yet if you are willing to spend some time focusing on it, you
can remove your inner blocks and learn the outer strategies to
earn what you deserve for the gifts and talents you offer your

See where you are stuck around money, and
you will also see the exact place you are
stuck in offering your transformational work.

The money blocks you experience are a crucial part of your path,
and resolving them is key to your personal transformation! If you
constrict when it’s time to discuss money with prospective
clients, you may still have hidden blocks.

Imagine how liberating to uncover answers, insights, and a
like-minded community!  If money is not a clear flow with you, I
encourage you to explore this no-cost class, the first session of
Effortless Pricing: The Exchange of Love and Money.

Go here for the details to join this call:

With you on the path,


P.S.  I’m registered to be in this course myself, so I hope you
will join me! I’ve been working on the copywriting for this campaign
with Tim and the True Purpose ™ Institute team.

P.P.S. I hope you are able to come to the no-cost call on Tuesday
3-20. Should you continue with the course and make a purchase from
The True Purpose™ Institute, I will receive a referral fee.

There’s no charge and lots to learn.

Wishing you abundance on your path,