Conscious businesses, even more so than other ventures, have a commitment to bringing heart to marketing messages and soul to business. These words play a critical role as they carry the essence of your business story.
Do your writing and business communications lack impact and pizazz? If your written messages are not getting attention, if your words are not moving your customers, clients, or employees to take the actions you are spurring them on to, if your results are suffering, then maybe it’s time for a messaging makeover.
Words are powerful. The right written words, even if just a 140 character tweet, can nurture existing relationships with clients, introduce your business values to prospectors (people looking for the types of products or services you offer), and move people to take action to get to know you a little better.
While you might not get every one of those benefits from a single blog post or Twitter tweet, your communications are an ongoing affair that, like your relationships with your customers, require regular cultivation for long-term business success and results. In fact, cultivating your messages and nurturing your client relationships are two sides of the same coin. They are inextricably related.
Clear, focused, and articulate written communications are the foundation stones on which powerful businesses grow. You, as chief messaging officer, whether owner, CEO, or marketing leader, know the difference that the right words can make. But…
*Do you have the time?
*Do you have a trusted writing partner?
* … Someone who can download all your insights and polish them up to best serve your business, provide solutions to your customers, and expand your own inner development all at the same time?
There’s a greatness in the gifts you and your business are here to share and the service you provide to your perfect audience or tribe. The right words can build bridges between your vision that you are striving to achieve and the people you are here to serve.
If you’d like to consider a messaging makeover with a proven bridge-builder, then contact me directly at jasbjm (at) earthlink (dot) net to open a dialogue.
Bobbye Middendorf
The Write Synergies Guru