Conscious businesses, even more so than other ventures, have a commitment to bringing heart to marketing messages and soul to business. These words play a critical role as they carry the essence of your business story.
Do your writing and business communications lack impact and pizazz? If your written messages are not getting attention, if your words are not moving your customers, clients, or employees to take the actions you are spurring them on to, if your results are suffering, then maybe it’s time for a messaging makeover.
Words are powerful. The right written words, even if just a 140 character tweet, can nurture existing relationships with clients, introduce your business values to prospectors (people looking for the types of products or services you offer), and move people to take action to get to know you a little better.
While you might not get every one of those benefits from a single blog post or Twitter tweet, your communications are an ongoing affair that, like your relationships with your customers, require regular cultivation for long-term business success and results. In fact, cultivating your messages and nurturing your client relationships are two sides of the same coin. They are inextricably related.
Clear, focused, and articulate written communications are the foundation stones on which powerful businesses grow. You, as chief messaging officer, whether owner, CEO, or marketing leader, know the difference that the right words can make. But…
*Do you have the time?
*Do you have a trusted writing partner?
* … Someone who can download all your insights and polish them up to best serve your business, provide solutions to your customers, and expand your own inner development all at the same time?
There’s a greatness in the gifts you and your business are here to share and the service you provide to your perfect audience or tribe. The right words can build bridges between your vision that you are striving to achieve and the people you are here to serve.
If you’d like to consider a messaging makeover with a proven bridge-builder, then contact me directly at jasbjm (at) earthlink (dot) net to open a dialogue.
Bobbye Middendorf
The Write Synergies Guru
I’m glad I found your blog… As a technical writer, I’ve wanted to make the leap into copy writing. The psychology behind it is fascinating and of course, it pays much better then writing a manual or an E-Book. I’ve registered for more of your information and I look forward to receiving it!
George Thompson
“A messaging makeover” – I like that concept Bobbye.
I may not have been physically present for some weeks, Bobbye, but your work is unforgettable and your friendship is everlasting.
Hope you’re connecting with some good eggs in this latest blogging challenge. 🙂 Will you be joining “31 Days to Build a Better Blog” on August 23rd? We need you in our camp!
Warm regards,
Melanie
Melanie, Thanks. Absolutely right on target about tapping the emotions with your writing! And one great way to do that is to bring in details of the five senses to make the words come alive. Trigger is a great word!
I’ve missed your energies in my field these past few weeks.
~Bobbye
So happy to see you writing about “bridges” again, Bobbye. 🙂
I was reading a post today from Patsi Krakoff of “Writing On The Web” and she was addressing this very same issue. Words ARE powerful. Instead of calling upon reason and logic, solo professionals need to find the right words that trigger people’s emotions to motivate them to take action.
Anyone who chooses to work with you will get the “messaging makeover” of a lifetime!
Love you way with words,
Melanie
#blog30 #blogboost