Even Seth Godin Revises

“Perhaps we need people to sweep the floor or clean the deep fryer. But it doesn’t have to be you…”

Surely not everyone” was the subject on the email. I read Seth Godin’s latest post via Feedburner subscription that landed in my inbox. I loved what he had to say — Except for that sentence above. I was all ready to take exception, to do a post that points out another way of looking at the floor sweepers and deep-fryer cleaners.

There was a bit of the same attitude in Linchpin: Are You Indispensable?, his most recent book, and I still take exception.

Why? Because everyone, no matter what job, can bring to it a sense of purpose, dignity, and commitment to shining their inner light. No matter what job. It’s the inner light that counts. So I was all set to start my rant, then clicked over to Seth Godin’s blog post for today, what is now online.

Lo and behold. That sentence (above) was gone. It was replaced with this: “Perhaps some people will insist that there are jobs where no humanity is possible. But you don’t have to work for them.”

Well, true enough. But people need the jobs. And they can still bring their light and their humanity to the process of their work. It’s not ideal. It’s an uphill battle. But even a tiny candle in the darkness creates more light than was there before.

Visualize lighting birthday candles. If you’re like me, you light one candle, then ignite the rest of the candles on the cake using the first candle you lighted. One candle can light many others.

And what of the assumption that “we” don’t want those types of jobs? Who is this “we?” I take it to mean people making a commitment to making a difference. Ultimately doesn’t everyone want to own their greatness? Isn’t making a contribution the reason that we’re here?

Ultimately I agree with Seth Godin: Potential Linchpins lurk inside nearly everyone. And I’d say an important part of stepping into that Linchpin role is to uncover whatever it is that makes us shine, that lights our fire and helps us come alive.

Bringing that light and aliveness into the workplace or the endeavor or the creation — that’s the starting point. Then you’re keeping the light alive, coaxing and cajoling the flame, stirring the embers, so that you ultimately get the fire to a point that it helps you cook up whatever is important and will make the difference — the connection. The connection within. The connection with your perfect people, your tribe. The connection with your creation, the gift you give.

He knows how to end strong, Seth does. “We make a difference to other people when we give gifts to them, when we bring emotional labor to the table and do work that matters… your ability to create and contribute isn’t determined at birth. It’s a choice.”

Agreed.  Thanks for revising, Seth.

Being Your Own Guru

I call myself The Write Synergies Guru. Why guru?  I made it up, though I have a genuine, if tenuous and academic, South Asian connection. I took Sanskrit at the University of Chicago for three years.

So did I choose this name just because of a connection with one of the most ancient, sacred languages?

For me, the key is in the term “sacred.” Because the work I do involves creating a sacred vessel around my clients and our conversations. Drawing from the deep and sacred roots of Sanskrit, I place myself firmly in a lineage of teachers whose work touches on the deep inner fire. Drawing out the soul of a client or their project and sharing it in words is a sacred trust.

I have taken “guru” as part of my public persona, not to attract mindless followers, but rather to invite into my circle and sacred space mindful,  visionary people who are committed to becoming ever-strengthened in their own mindfulness, awareness, and consciousness.  In essence, those who want to become their own gurus and their own best teachers, reaching out to exactly who or what they need as a resource in any given moment. They themselves become the sacred vessel.

But have I erred in taking this name? After all, many so-called gurus seem to have earned the bad rap they mostly receive these days. Guru means teacher in Sanskrit, or revered one, and that “revered” part is probably where things get dicey.  Teacher, by itself, is pretty innocuous as a title, even in Sanskrit.  That doesn’t give the term “guru” a free ride necessarily.  I guess you just have to be mindful and discerning in choosing the gurus you hang with.

On being your own Guru

The following quote gets at the essence of my point:  “You are your own teacher,” Mr. Gumucio said he was told. “You are responsible for your own experience.”  This quote came from the New York Times story at http://www.nytimes.com/2010/04/25/fashion/25yoga.html?ref=style via a twitter reference by @zenpeacekeeper.

That quote, “You are your own teacher…You are responsible for your own experience,” is really at the root of being your own guru. It means being aware and mindful of your own experiences and what you need.

So in creating this post,  I was intrigued to find my good friend Michael Toms at New Dimensions Radio has a show on exactly this topic: Michael has interviewed Jeff Brown taking about “finding your own inner guru.” You can check out the replay at http://www.newdimensions.org/flagship/3340/jeff-brown-finding-your-own-inner-guru/source: (It’s free till June 9. After that. it’s just $1.99 for an MP3.)  I am a donating member of the New Dimensions Global Broadcasting Council. Your support can help keep this national treasure of recorded wisdom going.

Grow Content AND Relationships

A guest post over at Problogger.net recently commented, “Treat the blog … as a promotional vehicle for an actual business. This isn’t to say all you do is pimp your products. On the contrary, you provide really great content in order to build the relationship up with your reader. However, you do it with the aim of converting into a sale of your own product.”

With the opening bell of the 30-day blogging challenge convened by Jeanette Cates, Ph.D., it’s important to consider the attitude and approach our blogs are taking.  Every blog takes a somewhat different approach, and certainly they are designed as one piece of our businesses.

So, while this is true, that the blog is a promotional tool, it seems to me much more than that.  We sell ourselves, our clients/customers, and our content short if making the sale is the sole focus. While we are in business, it’s also important to create an appropriate space for relationships to expand and unfold.

Blogs are perfect places to share value and build community.  For me, the part of the quote that does hit the mark is, “…great content to build relationship with your readers.” Marketing, in particular soft sell marketing, is all about making the connections and building the relationships in a respectful way.

Ultimately we are not serving our perfect customers and clients well if we don’t move into meeting their needs  by selling our products/services in the spirit of serving them.  Maybe that’s why the line, “…you do it with the aim of converting into a sale…” somehow rubs me the wrong way. It doesn’t hit at the nuances of care for your perfect customers that I think is a critical ingredient, especially in my market of visionaries, messengers, authors, writers, conscious creators, soul-preneurs, and healers.

As a solo professional, the “product” at the moment is me–and the services I provide to help visionaries and conscious creators get their messages out to their perfect customers/clients.

But as a writer, the blog is also a place for developing book content and other creative solutions for people– who may “just” be readers of the blog. It’s designed to give my own perfect clients a taste of my philosophy, values, and style.  They can get a sense of whether it’s a “fit” to consider working with me in a more in-depth way.

So this blog focuses on publishing content in the service of relationship-building, which is itself the foundation  of marketing. It’s also a place for people to learn and gain value even if they don’t buy something right away.

To fully serve people, the next step is to sell something.  At the same time, I  am committed to the importance of publishing remarkable content as a way to build relationships.

Blog Challenge Webinar

Just minutes to Jeanette Cates’ webinar to launch #blog30, the 30-day blog challenge.

http://meetourmembers.com/blog-challenge-begins/

(also wanting to test the Twitter Tools. Can I figure out how to automate??)

Many thanks to @piotrkrzyzek for his instructions on Twitter Tools.

http://www.piotrkrzyzek.com/automatically-tweet-when-you-make-a-wordpress-blog-post/#comment-53396811

Thank you!

Boost Your Writing with Reading

I admit it. I’m a book person. (Yearbooks in school started my publishing journey. Then working in corporate book publishing for ~20 years. Then freelancing for a variety of publishers, ghostwriting books, marketing books, writing press releases for books, helping people with web sites about books, coaching people about their books… Finally focusing on creating my own books. And all the while reading and buying still more books. Maybe lightening my load soon when I get my new iPad. We’ll see…)

In fact, I may be a book-a-holic. Yes. There it is. Out there in public. One of my “drugs of choice” is books. My husband despairs of my book piles that threaten to topple over. Our house my not really be sturdy enough to house my existing library. (Clued in about this by those funny cracks that seem to keep appearing…)

During my childhood, summer was a time to fall deeply into books. I’ve also been an avid re-reader, revisiting stories that resonated with me time and again.  “So many books, so little time,” is a phrase that was tailor made for me. How about you?

Simultaneously to reading comes the writing. Or vice versa. In fact, there are real synergies that grow in a process of reading and writing.  Each one feeds off the other.

Many people are interested in bringing more ease and authenticity into their writing. They long to be purposeful with their messages about their businesses and projects and creations and ventures. One of the ways to find your authentic voice is to practice writing, ideally in a public sphere like this blogging challenge, where you will be able to tap into a zeitgeist and community of like-minded others and to receive feedback.  You’ll be both reader and writer here.

In addition to writing, reading can be a powerful way to embrace and test your writing. One summer, I went through the letters of Virginia Woolf — volume after volume. Yes, that summer my friends from college received letters from me that unconsciously picked up the tone and flavor of VW’s letters. You can’t help but learn from your reading. It’s what nourishes your soul and heart and voice and mind.

So I want to acknowledge and thank the folks at Flashlight Worthy Books on Twitter as  @flwbooks for sharing this link. It inspired my blog post (as books are wont to do) and offers windows to “see with fresh eyes” in ways to rethink and revisit your own writing process.

7 Great Titles for a Writer Digging for Inspiration

And welcome to the second 30 day blogging challenge for 2010. Follow the fun on Twitter at #blog30.