BEACON for CoCreators Dreaming In Our New Realities Where All Life Flourishes
As some of you know, I have been re-imagining my business and adding the tools and processes of internet marketing to strengthen my efforts at tribe-building and getting the word out. Lots of new things are in process in this fledgling Write Synergies world I’m creating, so look for more announcements soon.
One place where I’m developing my expertise — a really a critical piece of the ongoing communication infrastructure — is this thing called internet marketing. The thing is, there’s lots of hoopla out there, plenty of scams, and also some really good teachers and coaches who make a LOT of assumptions about what you already know.
Many of us who are interested in using these tools don’t even realize what we don’t know, and so jump into those learning situations and find we’re in over our head. It’s all painted as “so easy.”
Well, it’s not rocket science, but it does take a certain attitude and most certainly it requires a step-by-step approach starting with the VERY basics. We need guides who acknowledge the true newbie nature of many of us who want to add internet marketing to our bag of tricks.
I have been in their circle and working with/learning from Judith Sherven and Jim Sniechowski for more than a year. I am impressed anew every time they do their teaching magic. For this course, Judith and Jim have teamed up with Tom Justin to create First Step Internet Marketing. It is a true step-by-step learning experience that I refer to often in my own process of business building.
The Best Deal
They have a special that’s wrapping up by the end of the day on Sunday.
Their course is only available through August 9th
at their Stimulus Incentive price of only $147.
That’s right – only $147!
http://www.1shoppingcart.com/app/aftrack.asp?afid=961738
That’s 6 step-by-step sessions emailed to you weekly, so you don’t get overwhelmed. Plus, they have some added and immediately useful bonuses.
(I could go on a rant about bonuses for courses that are overwhelming and unrelated, but I’ll save that to another time.)
So, if you are able to act now, you will get this hands-on course
for only $147 — before they raise it back to
very nearly their pre-Stimulus price in honor of
the growing signs of recovery.
Still a Good Deal
Starting August 10th their special course price
will be $100 more — $247. (And this too is still a very good value for the detailed step-by-step info you get.)
If you are able to check it out and make a decision before the end of the day on Sunday, you will save $100.
Get their course now by going to
http://www.1shoppingcart.com/app/aftrack.asp?afid=961738
AND there’s no risk to you! Judith, Jim, and Tom
are so certain that you will be totally delighted
with their course that they provide a
60-day satisfaction guarantee!
So get more information and get signed up for the
course right now –
http://www.1shoppingcart.com/app/aftrack.asp?afid=961738
Full transparency: The link identifies me as the source of your interest, and I receive a referral fee if you choose to order.
To your tribe-building success!
Bobbye
Bobbye Middendorf
The Write Synergies Guru
Bringing heart to your marketing…
And perfect clients in your door
Key Word Basics
Who are your people? When you are presenting your services via online marketing, what words might potential customers type into a search engine like Google for the problem you solve, the issue you address, or your book or web site that answers their questions? Identifying key search terms specifically targeting your niche will help you attract the people who are looking for the answers, solutions, and issues for which your books and resources address the need.
In search engines, key words are the search terms that people type in to find the information they need or the problem them want to solve. If you have a book or other info product, ideally you will have one or more key words related to your book’s subject matter in the title, making the book findable to the people who will be searching online for this information or resource.
For example, Dan Poynter’s Self-Publishing Manual is a book title that is key word and search engine friendly.
What follows is a list of resources that report on how many searches are conducted for various words and phrases in key word searches. Some of these tools break out search counts by search engine. The most general search terms will have millions of searches. Ideally you want to focus with specificity within your niche. There are experts and strategies for sharpening your key word strategy, but these tools will get you started.
Spacky is a free and basic key word search tool. It pulls in data about searches from several different search engines.
http://www.spacky.com/
KWmap is a site where you can see search results visually in a kind of mind-map string of terms that flow from your central (or seed) term. Then the terms are listed alphabetically. Often by starting with the most general term, you will be able to identify the specific string of key words that most closely match your topic.
http://www.kwmap.com/
At Spyfoo, you can also get a reading on the popularity of search terms by seeing how much it costs to buy them on a pay-per-click basis.
http://www.spyfoo.com
Wordtracker has a free key word search tool, but they also sell by subscription. (Obviously you can more deeply analyze the data using their fee-based version.) WordTracker’s free key word search tool is: http://freekeywords.wordtracker.com/
In addition, Wordtracker offers free how-to articles from experts and info at http://www.wordtracker.com/academy. They also offer books for sale by some of their expert contributors.
http://www.wordtracker.com/academy/keyword-research  is a round-up of several articles specifically about keyword research.
You’ll also find their free ebook guide to key word research at: http://www.wordtracker.com/academy/keyword-research-guide.
Enjoy the sheer delight of randomness, but a mindful and intentional randomness that somehow reinforces the process of owning your greatness as you work to live your purpose! Falling into the digital rabbit hole today, connecting with the wisdom of old friends, still trying to make all the digital media connections. Following my friend’s instructions (below), I came up with the quote (above).
Instructions from my friend Elke Siller Macartney from InspirationUÂ (http://www.inspirationu.com)
“Grab the book nearest you. Right now.
* Turn to page 56.
* Find the fifth sentence.
* Post that sentence AS YOUR STATUS. Then POST these instructions in a comment on your status.
* Don’t dig for your favorite book, the coolest, the most intellectual. Use the CLOSEST book.”
We find meaning in the random uncovering of what is there waiting for us. Following the above instructions, a kind of   bibliomancy–divination by means of a book, esp. [but not in this case] the Bible, opened at random to some verse or passage, which is then interpreted.” [from dictionary.com]— I have happened upon something that is meaningful. But is it meaningful because the book was the nearest one?  Yet consider that the reader found meaning in the 5th sentence on a particular random page. Such coming up with something meaningful speaks of larger purposes and synchronicities and synergies where we all find meanings greater than the sum of the parts through random walks through the nearest book. Bravo to bibliomancy!
One of my blogging mentors, Yaro Starek, has an amazing, content-rich document detailing his step-by-step approach to blogging success. I really admire the way he focuses on the importance of creating great information. Here’s a link to his free report.
Enter a dialogue to create a new model of business that reflects your authenticity, connection, community with Judith and Jim at http://bridgingheartandmarketing.com/blog/soft-sell-marketing-as-a-deep-paradigm-shift/
Like it or not, the business paradigm shift is here. You can always see how far business as usual takes you, although right now I’d characterize that as a head-in-the-sand approach.
Or you can enter a dialogue to create a new model of business that reflects your authenticity, connection, community. You can stand up, express your gifts, and own your greatness as part of the Soft Sell Marketing trend. Judith and Jim are opening the dialogue for Soft Sell Marketers to come together to see how we might consciously co-create this paradigm shift. See their blog post at:
http://bridgingheartandmarketing.com/blog/soft-sell-marketing-as-a-deep-paradigm-shift/
I’ve known and worked with James Roche for almost two years now, and I’m really impressed with the way he is able to present complex marketing ideas in step-by-step, practical fashion. So I was thrilled to see that he’s come up with a way for people to have a sampling of how he works PLUS access to a cost-effective program that he’s calling the Marketing Made Easy Blueprint! It condenses all his coaching experience into a home study package.
Have you ever wondered why some people are making an extra
$1,000 or $10,000 a month in extra income while attracting
more clients, generating passive revenue with information
products and doing what they love . . . in any economy?”
The answer is all laid out for you, step-by-step, in James
Roche’s Marketing Made Easy Blueprint . . .
. . . and I HIGHLY recommend it!
***********************************
James is giving away a free sample with his Special Report
called “The Shift: How to Quit Struggling, Make a Difference
and Join the New Rich.”
Click here for the free report!
cli.gs/y1bPYzJR
***********************************
Here’s why I think you should check this out . . .
You can discover how to earn a multiple 6-figure income (and
beyond) while making a difference in the lives of people all
around the world.
Imagine if you had a rare blueprint in your hands right now
that shows you the EXACT step-by-step path to the freedom and
lifestyle you desire.
What would you do with the money, freedom and fulfillment it
brings you?
How many lives can you change?
Well, you can get a free sample of what’s possible with
James’s NEW Special Report:
cli.gs/y1bPYzJR
You’ll be shocked and delighted to learn that you already
possess the first half of the golden key that can set you
free . . . you can take the knowledge in your head and turn it into
a fortune.
. . . All you need now is the blueprint that shows you exactly how
to take your knowledge and turn it into info products that
sell quickly and easily.
Do you realize what this means?
You can become free because you’ll have all the money you need
to do whatever you want. AND you’ll leave a positive impact
for lives of many, many other people because you now have the
power to share your life purpose with the whole world.
In James’ “Marketing Made Easy Blueprint,” he reveals all the
shortcut strategies and techniques that he’s fine-tuned over
the past 4 years working one-on-one with his clients.
This program is the summation of ALL his secret formulas and
techniques that will make attracting more clients and creating
information products fast, fun and easy.
Check it out:
cli.gs/y1bPYzJR
Here’s To Your Success!
Bobbye
P.S. – No one else explains the step-by-step marketing secrets
to greater wealth as well as James, so if you’ve ever wanted
to grow your profits fast and create a dream business, this is
one free report you don’t want to miss.
cli.gs/y1bPYzJR
Highlights of Publishers’ University in NYC May 26-28, 2009.
It’s time for the annual Publishers’ University–next week! What happened to May?! It’s sponsored by the Independent Book Publishers Association. I’m leading two panels this year: The Publishers’ Repair Kit and Converting Promotion into Book Sales. We have attracted amazing speakers again. I will also be up bright and early to share my expertise at the pre-breakfast round tables, “Ask the Experts.” I love the chance to connect with colleagues in the book publishing business, to meet exciting new publishers who are passionate about what they have to say, and to help convene these panels where we all contribute to each others’ learning and success.
If you have been thinking about publishing and want some grounding in the fundamentals and good business practices for *every* aspect of book publishing, then you should consider IBPA’s Publishers’ University a required stop on your highway to success. You can learn more at http://www.ibpa-online.org. From that home page for the association, click on the icon for Publishers’ University. If you can’t make it to New York, you can order recordings of any or all of the sessions.
Are your people the LOHAS people? If your perfect audience (reader/customer/client) is committed to spirituality, wholeness, health, sustainability, going green, then check out the Top LOHAS Trends for 2009. You’ll tap into the current directions and interests of this leading edge of conscious creators. LOHAS stands for Lifestyle of Health and Sustainability.
I’ve followed the “LOHAS” trend since before it had a name –for nearly 20 years now! LOHAS describes roughly the same people that sociologist Paul Ray as defined “Cultural Creatives” in the book of the same name. Some of you may find this LOHAS trends link a valuable resource as you develop information products, businesses, ventures, and services that will appeal to this market. While not everyone is a LOHAS person, in many ways, these are the people who are leading the way in the business and lifestyle paradigm shift that we are experiencing right now.
What are some of these LOHAS trends in a nutshell? The research firm Natural Marketing Institute (NMI) keeps tabs on the people in this sustainability (LOHAS) category. NMI highlights:
Details at:Â http://www.lohas.com/articles/101795.html
Interested in results greater than the sum of the parts? Then maybe Write Synergies Copywriting is a resource for you. You’re a person comfortable playing in the world of words. When you see “synergies,” you aren’t intimidated. You’re fascinated. You’re excited about the possibilities. You see tantalizing opportunities. You want to connect the dots for that bigger picture–and bigger results for your projects.
Words, writing, telling the authentic story of yourself and your project is crucial to making the connections with your perfect audience of clients/customers/readers. If you are ready for owning and expressing your authenticity and your greatness, then consider Write Synergies Copywriting as an oasis and Bobbye Middendorf as your coach and marketing partner.
Write Synergies Copywriting will help you draw together all the disparate threads that make up your creative project so that you express your fullness, the joyful whole of who you are and what you are about. You’ll express the heart and soul of this amazing creation (book, project, venture) that you’ve poured your creative passions into. Maybe you’re entering here at a door marked “copywriting,” but that’s just one room in a house big enough to encompass your authenticity and give voice to the heart of your creative endeavor.
The American Heritage Dictionary says synergy comes from the Greek. “From Greek sunergi, cooperation, from sunergos, working together. sun-, syn- + ergon, work;” See it here.
If you resonate with synergies like these, then consider: Is it time to work together?