Are you wasting time and money on writing that doesn’t get you results in your business? Have you been “promising†to write a book, publish a newsletter, start a blog, but it just hasn’t happened?
If writing is not your main gig, then writing can eat up a lot of your time — especially if you tend to have perfectionist tendencies or try to edit as you go along.
Perhaps even worse than doing no outreach communications at all is creating poor, unclear, or hard-to-decipher written messages. If you are trying to make a point, but your readers (clients, customers, employees, vendors) don’t “get it,†then your time has been doubly wasted.
Poor writing can also reflect badly on your product, your service, your brand, and (if you’re a solo-preneur) on you! Clear writing affirms your professionalism. On the other hand, murky, clichéd, repetitious, jargon-y or error-filled writing does not.
It may be the digital age, but what fills those bits and bytes are — you guessed it — words! From 140 character Tweets to white papers, web sites, blogs, newsletters, press releases, catalogs, and the more than a million books published in 2009 — count it all up and that’s a lot of words.
Among that avalanche of words, how do you create a message that stands out? And how, out of all the possible written messages, can you serve and nurture your customer relationships? How about turning prospective clients into paying clients?
Did you know that an ongoing communication program, what some call a stay-in-touch program, can be your key to bringing in all the business you can handle?
There are many, many ways to use writing to grow your business, sharpen your brand’s visibility, generate fresh results, and open a two-way dialogue — starting with your own clear action-oriented messages — with your perfect clients.
Over the next few posts, we’ll look at some of the possibilities.
