Bridging Heart and Marketing 4

My friends, colleagues, coaches, and mentors, Judith Sherven and Jim Sniechowski, are convening amazing learning sessions in the fourth of their Bridging Heart and Marketing events. Two have been live events; this one is the second as a virtual event. (Very cost effective.) Judith and Jim have assembled a roster of great teachers aligned with the heart-based, soft sell marketing tribe that they lead.

Things are changing so fast online that it’s not always easy to keep  up. In particular, conscious business owners and heart-based healers, caregivers, and service providers find that the speed of change in the online world coupled with the frantic urgency of many of the (especially hard-sell) offers just makes them decide to bow out. Ignore it and hope it goes away.

It won’t be going away any time soon. As Judith and Jim point out, the internet has become the new virtual shopping mall… For finding a do-able and high-integrity path through the online marketing jungle, Judith and Jim are guides that I’ve found to be both trustworthy and transparent in sharing their knowledge.

They came to online marketing after many years as therapists.  Their profound knowledge and gifts for healing relationships informs this crucial aspect of online business. After all, what is business but a varied array of relationships?  They came into online marketing only a few years ago — when both were in their 60s. To hear their story alone offers huge lessons and insights you can’t get anywhere else.

I’ve participated in the last two Bridging Heart and Marketing events, connecting with partners, mentors, friends, and thought leaders I wouldn’t  have met any other way.

Bridging Heart and Marketing Number 4 starts tomorrow, so don’t miss it.
Click here for more details and to register.

Your First Steps into Internet Marketing

As some of you know, I have been re-imagining my business and adding the tools and processes of internet marketing to strengthen my efforts at tribe-building and getting the word out.  Lots of new things are in process in this fledgling Write Synergies world I’m creating, so look for more announcements soon.

One place where I’m developing my expertise — a really a critical piece of the ongoing communication infrastructure — is this thing called internet marketing.  The thing is, there’s lots of hoopla out there, plenty of scams, and also some really good teachers and coaches who make a LOT of assumptions about what you already know.

Many of us who are interested in using these tools don’t even realize what we don’t know, and so jump into those learning situations and find we’re in over our head.  It’s all painted as “so easy.”

Well, it’s not rocket science, but it does take a certain attitude and most certainly it requires a step-by-step approach starting with the VERY basics.  We need guides who acknowledge the true  newbie nature of many of us who want to add internet marketing to our bag of tricks.

I have been in their circle and working with/learning from Judith Sherven and Jim Sniechowski for more than a year.  I am impressed anew every time they do their teaching magic.  For this course, Judith and Jim have teamed up with Tom Justin to create First Step Internet Marketing. It is a true step-by-step learning experience that I refer to often in my own process of business building.

The Best Deal
They have a special that’s wrapping up by the end of the day on Sunday.

Their course is only available through August 9th
at their Stimulus Incentive price of only $147.

That’s right – only $147!

That’s 6 step-by-step sessions emailed to you weekly, so you don’t get overwhelmed.  Plus, they have some added and immediately useful bonuses.
(I could go on a rant about bonuses for courses that are overwhelming and unrelated, but I’ll save that to another time.)

So, if you are able to act now, you will get this hands-on course
for only $147 — before they raise it back to
very nearly their pre-Stimulus price in honor of
the growing signs of recovery.

Still a Good Deal
Starting August 10th their special course price
will be $100 more — $247.  (And this too is still a very good value for the detailed step-by-step info you get.)

If you are able to check it out and make a decision before the end of the day on Sunday, you will save $100.

Get their course now by going to

AND there’s no risk to you! Judith, Jim, and Tom
are so certain that you will be totally delighted
with their course that they provide a
60-day satisfaction guarantee!

So get more information and get signed up for the
course right now –

Full transparency: The link identifies me as the source of your interest, and I receive a referral fee if  you choose to order.

To your tribe-building success!

Bobbye Middendorf
The Write Synergies Guru
Bringing heart to your marketing…
And perfect clients in your door

Key Words Help Online Prospects Find You

Key Word Basics

Who are your people?  When you are presenting your services via online marketing, what words might potential customers type into a search engine like Google for the problem you solve, the issue you address, or your book or web site that answers their questions?  Identifying key search terms specifically targeting your niche will help you attract the people who are looking for the answers, solutions, and issues for which your books and resources address the need.

In search engines, key words are the search terms that people type in to find the information they need or the problem them want to solve. If you have a book or other info product, ideally you will have one or more key words related to your book’s subject matter in the title, making the book findable to the people who will be searching online for this information or resource.

For example, Dan Poynter’s Self-Publishing Manual is a book title that is key word and search engine friendly.

What follows is a list of resources that report on how many searches are conducted for various words and phrases in key word searches. Some of these tools break out search counts by search engine.  The most general search terms will have millions of searches.  Ideally you want to focus with specificity within your niche.  There are experts and strategies for sharpening your key word strategy, but these tools will get you started.

Spacky is a free and basic key word search tool. It pulls in data about searches from several different search engines.

KWmap is a site where you can see search results visually in a kind of mind-map string of terms that flow from your central (or seed) term.  Then the terms are listed alphabetically. Often by starting with the most general term, you will be able to identify the specific string of key words that most closely match your topic.

At Spyfoo, you can also get a reading on the popularity of search terms by seeing how much it costs to buy them on a pay-per-click basis.

Wordtracker has a free key word search tool, but they also sell by subscription. (Obviously you can more deeply analyze the data using their fee-based version.) WordTracker’s free key word search tool is:

In addition, Wordtracker offers free how-to articles from experts and info at  They also offer books for sale by some of their expert contributors.   is a round-up of several articles specifically about keyword research.

You’ll also find their free ebook guide to key word research at:

Marketing Made Easy Blueprint

I’ve known and worked with James Roche for almost two years now, and I’m really impressed with the way he is able to present complex marketing ideas in step-by-step, practical fashion.  So I was thrilled to see that he’s come up with a way for people to have a sampling of how he works PLUS access to a cost-effective program that he’s calling the Marketing Made Easy Blueprint!  It condenses all his coaching experience into a home study package.

Have you ever wondered why some people are making an extra
$1,000 or $10,000 a month in extra income while attracting
more clients, generating passive revenue with information
products and doing what they love . . . in any economy?”

The answer is all laid out for you, step-by-step, in James
Roche’s Marketing Made Easy Blueprint . . .

. . . and I HIGHLY recommend it!

James is giving away a free sample with his Special Report
called “The Shift: How to Quit Struggling, Make a Difference
and Join the New Rich.”

Click here for the free report!

Here’s why I think you should check this out . . .

You can discover how to earn a multiple 6-figure income (and
beyond) while making a difference in the lives of people all
around the world.

Imagine if you had a rare blueprint in your hands right now
that shows you the EXACT step-by-step path to the freedom and
lifestyle you desire.

What would you do with the money, freedom and fulfillment it
brings you?
How many lives can you change?

Well, you can get a free sample of what’s possible with
James’s NEW Special Report:

You’ll be shocked and delighted to learn that you already
possess the first half of the golden key that can set you
free . . . you can take the knowledge in your head and turn it into
a fortune.

. . . All you need now is the blueprint that shows you exactly how
to take your knowledge and turn it into info products that
sell quickly and easily.

Do you realize what this means?

You can become free because you’ll have all the money you need
to do whatever you want. AND you’ll leave a positive impact
for lives of many, many other people because you now have the
power to share your life purpose with the whole world.

In James’ “Marketing Made Easy Blueprint,” he reveals all the
shortcut strategies and techniques that he’s fine-tuned over
the past 4 years working one-on-one with his clients.

This program is the summation of ALL his secret formulas and
techniques that will make attracting more clients and creating
information products fast, fun and easy.

Check it out:

Here’s To Your Success!

P.S. – No one else explains the step-by-step marketing secrets
to greater wealth as well as James, so if you’ve ever wanted
to grow your profits fast and create a dream business, this is
one free report you don’t want to miss.