Like it or not, the business paradigm shift is here. You can always see how far business as usual takes you, although right now I’d characterize that as a head-in-the-sand approach.
Or you can enter a dialogue to create a new model of business that reflects your authenticity, connection, community. You can stand up, express your gifts, and own your greatness as part of the Soft Sell Marketing trend. Judith and Jim are opening the dialogue for Soft Sell Marketers to come together to see how we might consciously co-create this paradigm shift. See their blog post at: